H.I.G. Capital announced the sale of its minority investment in The Bluebird Group in conjunction with a recapitalization of the company by Bluebird’s founders and Bertram Capital. Financial terms of the transaction were not disclosed.
Headquartered in Minneapolis, Minnesota, The Bluebird Group is a data and analytics-driven omnichannel commerce services company that helps consumer brands grow across major retail and media channels. Its offerings span omnichannel sales management, marketplaces, retail media, social commerce, creative services, and proprietary analytics capabilities.
Since H.I.G.’s investment in 2021, Bluebird has expanded its platform through strategic acquisitions and investments in technology and analytics. The company now supports leading consumer brands across more than 20 commerce and media channels.
Founded in 2015, Bluebird provides services across more than nine major retail channels, including Amazon, Walmart, Target, Best Buy, Costco, Sam’s Club, Kohl’s, Kroger, and BJ’s Wholesale.
Canaccord Genuity served as exclusive financial advisor to H.I.G. and Bluebird, while Paul Hastings acted as legal counsel for the transaction.
KEY QUOTES:
“The last five years have been a transformative period in Bluebird’s history. We are grateful for H.I.G.’s support as we strengthened our position as a trusted partner to both brands and retailers, and we look forward to building on this foundation with Bertram.”
Jason Kapsner, Chief Executive Officer and Co-Founder of The Bluebird Group
“When we invested in Bluebird in 2021, we saw an opportunity to support an entrepreneurial team serving an increasingly complex and rapidly evolving commerce ecosystem. We are proud of what Jason and the entire Bluebird team have accomplished and believe Bluebird is well positioned for continued success.”
Andrey Vakhovskiy, Managing Director at H.I.G. Capital
