H.I.G. WhiteHorse, the credit affiliate of H.I.G. Capital, has provided first-lien, senior-secured financing to back Armira’s acquisition of Viabus B.V., a leading Dutch tour operator specializing in affordable, guided coach travel for senior travelers. H.I.G. Capital is a global alternative investment firm with $74 billion of capital under management.
Based in the Netherlands, Viabus designs and organizes packaged coach tours tailored to senior travelers. The company is the largest senior travel provider in the Netherlands within its niche segment, offering affordable, guided travel experiences to a loyal and established customer base.
Under Armira’s ownership, Viabus is expected to continue expanding its presence in the senior travel market. Armira focuses on partnering with entrepreneur-led and family-backed businesses, supporting their long-term strategic development with an emphasis on sustainable growth and value creation. The firm manages more than $5.8 billion (€5 billion) in assets and has completed over 30 platform investments.
Viabus operates several well-known brands, including Bolderman, Effeweg, Destimundo, Diogenes Groups & Incentive Travel, and Van Nood Reizen. Its offerings span coach, plane, and cruise trips of varying lengths across Europe and other destinations, serving both young-senior and senior travelers.
H.I.G. Capital, founded in 1993 and headquartered in Miami, provides both debt and equity capital to middle market companies worldwide. The firm invests across private equity, private credit, real estate, and infrastructure strategies, and has invested in and managed more than 400 companies globally. Its current portfolio includes over 100 companies with combined sales exceeding $53 billion.
KEY QUOTES
“Viabus is a market leader for guided coach trips which benefits from high brand awareness, a resilient and loyal customer base, and an attractive asset-light business model. We are pleased to support Armira with the acquisition, and with the Company’s continued growth opportunities under Armira’s ownership.”
Pascal Meysson, Head Of H.I.G. WhiteHorse Europe
