Hakuhodo announced that it has acquired a majority stake in BCM Venture Integrated Co. Ltd., a Vietnam-based independent integrated digital marketing agency, making BCM a consolidated subsidiary of the Hakuhodo Group.
The Tokyo-based marketing and innovation company said the move is designed to strengthen its digital capabilities in Vietnam as Japanese and local companies accelerate digital transformation efforts, including e-commerce expansion and website and app development.
Founded in 2018 and headquartered in Ho Chi Minh City, BCM provides a full range of digital services, including e-commerce management, data analytics, creative and content production, digital media planning and buying, website and app development, and UI UX design. Hakuhodo highlighted BCM’s strengths in e-commerce management and in building and operating websites and apps, as well as its bench of accountants, service and development personnel, and UX/UI designers supporting corporate DX initiatives. BCM has about 100 employees as of January 2026, according to the company.
Hakuhodo said the acquisition will also support its broader push to deliver full-funnel marketing services in Vietnam by combining branding and digital expertise to provide end-to-end support across the purchase process, from awareness and interest through purchase and repeat transactions. The company added that BCM will join the Hakuhodo Vietnam Group as part of what it calls the “New One Vietnam” network, aimed at tighter collaboration across group companies and further business expansion in the market.
KEY QUOTES:
BCM is honored to become a part of the Hakuhodo Group. This partnership is a great step in BCM’s journey to perfect and blend marketing, e-commerce, digital media and creative services into comprehensive effective solutions. With strong support from Hakuhodo, BCM will improve services to existing clients, and as a new member of the Hakuhodo Group, we are excited to enhance e-commerce and technology services to Hakuhodo’s clients in Vietnam and Southeast Asia. We look forward to joining hands with the valuable people of the Hakuhodo Group and becoming a deserving partner to sei-katsu-sha*.
Dinh Le, President Director/CEO of BCM Venture Integrated
BCM’s talented team and advanced expertise in e-commerce and web and app development dramatically boost the Hakuhodo Group’s digital capabilities in Vietnam’s rapidly developing digital market. This partnership further strengthens our commitment to serving our clients’ DX needs and helping them grow their business. Working together within the New One Vietnam network, we will pursue excellence in the Vietnamese advertising market and thus contribute the entire region’s economic development.
Akihiko Imai, Director & Senior Corporate Officer, Hakuhodo, and President & CEO, Hakuhodo International
I’m delighted to welcome BCM to the Hakuhodo Vietnam Group. BCM’s expert knowledge and existing client base will turbocharge our Branding × Digital × DX strategy and, in particular, empower us to deliver new value to both Japanese and non-Japanese clients. By integrating BCM into the Group, we intend to establish a competitive edge in Vietnam and achieve sustained growth.
Naoyuki Kawakita, Group President, Hakuhodo Vietnam Group
