happyhotel, a Germany-based revenue management software provider for independent hotels and hotel groups, has raised €6.5 million in Series A funding as it pivots from a traditional software platform toward a more autonomous AI-driven agent model. The round was led by Reimann Investors, with participation from existing backers including Start-up BW Innovation Fund, seed + speed Ventures, and Wecken & Cie.
Founded in 2019, happyhotel provides automated price optimization tools that combine artificial intelligence with human expertise to help hotels navigate rising costs, volatile demand, labor shortages, and increasing reliance on online booking platforms. The company currently optimizes the distribution of more than 50,000 hotel rooms across 12 countries and manages annual hotel revenue of over €1 billion. On average, hotels using the platform report revenue increases of around 15%.
With the new capital, happyhotel plans to accelerate its expansion across Europe and further develop its commercial AI agent. The AI agent is designed to support pricing and distribution decisions by analyzing a broad range of real-time market and demand data. Over time, it will take on increasingly complex revenue management tasks, while a team of in-house revenue managers will continue to advise on fundamental strategic questions.
The company positions its next phase as a shift from providing software tools for revenue managers to automating much of the revenue management function itself. By doing so, happyhotel aims to make professional revenue management accessible to a wider range of hotels, particularly independent properties and smaller groups that may not have dedicated in-house teams.
Based in Offenburg, happyhotel has grown into what it describes as a leading revenue management platform for independent hotels and smaller hotel groups in Europe. The company combines intuitive software, intelligent algorithms, and a team of revenue management experts to help hotels refine pricing strategies, identify market opportunities, and drive sustainable revenue growth.
KEY QUOTES:
“We are not building our system for the revenue manager – we are automating the tasks of a revenue manager. Our goal is to enable professional revenue management for every hotel and fully automate the selling of hotel rooms so hoteliers can focus entirely on their guests.”
Rafael Weißmüller, who co-founded the company alongside Sebastian Kuhnhardt and Marius Müller
“happyhotel brings together everything we look for at this stage: an experienced founding team, a scalable product with measurable customer value and a large market that has still only been partially tapped. Rafael and his team have convincingly demonstrated that they deeply understand the hospitality industry and can translate its requirements into a powerful solution. We look forward to supporting happyhotel as an active sparring partner in the next growth phase.”
Hans-Christian Perle of Reimann Investors
