Haus has announced $20 million in additional financing led by 01 Advisors (an investor group helmed by former Facebook CRO David Fischer) former Twitter CEO Dick Costolo, and former Twitter COO Adam Bain). Rahul Mehta, co-founder and managing partner at DST Global, and Gokul Rajaram, along with existing investor Insight Partners, participated in the funding. Baseline Ventures, Haystack Ventures, Octave, and Mantis Venture Capital also joined in the round.
Haus is an industry leader in decision science and marketing measurement as they bring causal science and experimental rigor to a $1 trillion global advertising industry overwhelmingly reliant on misleading, incomplete data and muddied with misaligned incentives. The company’s GeoLift product enables brands to run scientifically sound test/control incrementality experiments through a self-service platform.
With this additional partnership and support, Haus is well-positioned to deepen its marketing measurement and experimentation tooling solution, expand its causal inference analytics capabilities, broaden their decision science platform across industries, and launch a breakthrough new product solution: Causal Attribution.
Causal Attribution offers brands with daily insights on the incremental impact of their decisions across channels and tactics –driving a way for teams to identify and apply clear returns on investment each and every day. And the solution complements GeoLift by enabling marketers to routinely de-bias legacy attribution tools through tailored and timely information.
Launched in 2021 by former Google product manager and data scientist Zach Epstein and supported by a team with deep statistics, econometrics, and applied math backgrounds at companies like Netflix, Amazon, and Google, Haus works with brands like Intuit, Hims & Hers, Pernod Ricard USA, Coursera, Bally Sports, Caraway, and Sonos to measure billions of dollars in ad spend with privacy-durable, trustworthy, and impactful business results.
KEY QUOTES:
“A changing privacy landscape is altering how marketers target audiences, measure performance, and calculate ROI. Many brands can’t prove where their offline and online marketing dollars are best spent. With Haus, this changes. We are thrilled to partner with Zach and the Haus team to help companies optimize marketing spend and drive better business decisions. We know these challenges well from our time in the field. Having seen how hungry companies are for Haus’ insights – from mature enterprises to growing, digitally-native brands – we couldn’t be more confident in putting our weight behind their track record, expertise, and ambitions.”
- David Fischer, Partner at 01 Advisors
“It’s hard to imagine better partners than David, Dick, and Adam to support and champion us in revolutionizing decision science for businesses. Their domain expertise and experience in the space is a tremendous match for our growth and goals.”
- Zach Epstein, Haus CEO
“Haus’s Causal Attribution reporting will be a vital tool, both for helping us understand the historical impact of channel and even campaign mix, but perhaps more importantly, to help assign budgets going forward. As we continue to test our channel mix, this will be the first tool I’ve come across which allows us to understand the true incremental, causal impact of each channel and the role it plays in driving total company sales.”
“As a brand with strong organic momentum, we use Haus to validate the incrementality of paid ads on both our DTC & Amazon business. We’ve seen north of a 10x ROI on our annual investment in Haus in the first 2 months alone.”
- Aaron Zagha, Chief Marketing Officer at Newton Living
