Haut.AI is an industry-leading global artificial intelligence company that specializes in skincare and longevity. Pulse 2.0 interviewed Haut.AI CEO and founder Anastasia Georgievskaya to learn more about the company.
Anastasia Georgievskaya’s Background
What is Anastasia Georgievskaya’s background? Georgievskaya said:
“I began my journey with a degree in biophysics and computational biology, which led me to work as a bioinformatician in biotech—one of my most formative experiences was my time at Insilico Medicine. In 2016, I launched BeautyAI and Rynkl, two AI-driven projects focused on analyzing images for skincare and aging insights. By 2018, I was deeply involved in working with skincare R&D, and this is where the journey of Haut.AI started.”
Formation Of The Company
How did the idea for the company originate? Georgievskaya shared:
“In 2018 I worked as a research scientist with the R&D teams of some of the largest skincare companies developing models for analyzing multimodal skin data in a clinical setting. We were working a lot with before-and-after image analyses that demonstrated the benefits of skincare products. Yet, despite the scientific data, many consumers simply didn’t believe skincare products worked. I asked myself and all my colleagues, “Why do people think skincare isn’t effective?” And the answer was that it is working, but consumers are choosing and buying the wrong products that were not designed for their specific skin needs.”
“That realization was a turning point for me. I began thinking about how we could use AI and computer vision to bring the sophisticated skin analysis that we were performing in labs to consumers’ homes. In the end, consumers already had the hardware investment – their smartphones. If people could receive accurate, personalized skin assessments in a matter of seconds from the comfort of their homes, they’d be able to choose products that truly worked for them, improving both results and trust in the industry. With this vision in mind, together with Konstantin Kiselev, currently Haut.AI’s CTO, we founded Haut.AI. Our goal was to bridge the gap between scientific skincare insights and consumer accessibility. ”
Core Products
What are the company’s core products and features? Georgievskaya explained:
“Haut.AI specializes in AI-powered skincare shopping solutions, offering a suite of products that enable beauty brands to deliver highly personalized experiences. Our AI Skin Analysis leverages advanced algorithms trained on over 3 million facial images to assess more than 15 essential skin health and beauty metrics, such as redness, acne, wrinkles and more. With just a simple selfie, customers can receive a comprehensive skin report and tailored product recommendations that perfectly align with their individual skin needs.”
“With SkinGPT beauty brands can take this personalized beauty experience to an entirely new level. It is the first-ever virtual skincare try-on that integrates the true biology of the skin. Using cutting-edge generative AI technologies, SkinGPT can accurately simulate how a product or treatment will impact the skin over time, backed by clinical claims. Its capabilities extend beyond skincare products, offering simulations for interventions such as environmental effects, long-term product use, and aging.
This technology provides diverse applications for brands. By using SkinGPT, customers can snap a picture and “try on” products virtually, observing how their skin might transform over time. This whole process should drive a more convincing experience that encourages purchase, but also genuinely help consumers make more conscious decisions for their next skincare purchase.”
Challenges Faced
What challenges have Georgievskaya and the team face in building the company? Georgievskaya acknowledged:
“As an AI company, one of the most interesting challenges we face is developing AI solutions that aren’t limited to a single, narrow use case, but can be adopted on a broader scale—helping our clients to effectively address multiple needs with one tool. Our goal is to really focus on adding real value to businesses rather than implementing AI for AI’s sake. We’re addressing this by building flexible architectures so the same core technology can be adapted for different clients or contexts.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Georgievskaya noted:
“Since our inception, Haut.AI has been steadfast in our commitment to scientific rigor and continuous innovation. We consistently refine our algorithms to enhance accuracy, ensuring our AI-driven skin analysis delivers precise results. We have also published numerous publications and continue our research work in the AI, longevity and beauty industry. By integrating the latest scientific findings and proactively seeking innovative solutions, we ensure that our technologies keep providing unparalleled value to our partners and end-users.”
Significant Milestones
What have been some of the company’s most significant milestones? Georgievskaya cited:
“Since our launch, we’ve experienced positive and consistent client growth. For example, in 2024 we grew our client base by 70% compared to 2023. We’ve also forged key partnerships with several leading global beauty brands, including Ulta Beauty, Grupo Boticário, and Beiersdorf, which demonstrates the trust major players in the industry have in our technology.”
“In 2024, Haut.AI was awarded a patent for its “Skin Atlas” facial image anonymization technology, marking a significant achievement in AI-based skincare privacy.”
“We have also been recognized among the fastest-growing startups in Eastern Europe and the Baltics. The 2024 Sifted Leaderboard highlights the top 30 startups by their revenue growth over the past three years, and spotlights companies that address real-world challenges through cutting-edge technology, with Haut.AI being among them.”
Customer Success Stories
When asking Georgievskaya about customer success stories, she highlighted:
“One example is our partnership with Naos, where we developed Skin Observer—an innovative solution that leverages AI to better understand and track skin health over time. This collaboration has helped Naos deliver more personalized experiences to their customers, showing how AI can bring tangible, science-backed insights to everyday skincare.”
“Another success story is our work with Ulta Beauty, one of the largest beauty retailers in the U.S. Our algorithms power the AI-driven skin analysis feature in their mobile app. Essentially, we’re helping Ulta Beauty offer personalized skincare recommendations to millions of customers, right at their fingertips.”
Funding
When asking Georgievskaya about the company’s funding details, she revealed:
“Haut.AI has successfully raised a total of $2.4 million in funding, demonstrating strong investor confidence in our vision and technological capabilities. The funding enabled us to scale our research and development efforts, refine our algorithms, and bring groundbreaking products like SkinGPT to market.”
“In addition, in 2024 we saw 100% increase in Monthly Recurring Revenue (MRR) from our Software as a Service (SaaS) subscription compared to 2023.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Georgievskaya assessed:
“When we look at our total addressable market, we see it as essentially any business that offers skincare products or treatments and is interested in improving both their bottom line and their customers’ experiences—which, in our view, applies to almost every player in this space. From global beauty retailers to boutique skincare brands, there’s an enormous opportunity to integrate AI-driven solutions like ours to optimize product recommendations, enhance customer engagement, and ultimately boost sales.”
Differentiation From The Competition
What differentiates the company from its competition? Georgievskaya affirmed:
“First, I’d say our precision and depth of analysis stand out. Our AI algorithms analyze over 150 skin biomarkers, which means we’re not just scratching the surface—we’re providing truly comprehensive insights into skin health and beauty.”
“Then, there’s SkinGPT, one of our most exciting innovations. It’s incredibly powerful because it’s not just about trying on a product virtually—it’s grounded in science, offering photorealistic simulations that show real, biology-backed outcomes.”
“Generally, our focus on continuous innovation is what sets us apart. We don’t just improve existing products—we’re constantly pushing the boundaries by developing entirely new solutions. A great example of this is SkinGPT of course but also our Skin Atlas technology, which we designed for facial image anonymization. It’s an innovative approach that protects user privacy while enabling highly accurate skin analysis.”
“Another thing that makes us unique is how deeply rooted we are in research. We’re actively conducting and publishing original research to push the boundaries of what AI can do in this space.”
“Inclusivity is also a big differentiator for us. Our technology is designed to work accurately across all skin tones, types, and ages. We’ve put a lot of effort into minimizing bias in our algorithms because we believe personalized beauty should be accessible to everyone.”
“Finally, I think the trust we’ve built with leading brands speaks volumes. Collaborating with companies like Ulta Beauty, Grupo Boticário, and Beiersdorf has been a testament to how our technology resonates in the industry.”
Future Company Goals
What are some of the company’s future company goals? Georgievskaya emphasized:
“Our goal is to become the go-to provider for beauty brands seeking technology to enhance their customers’ shopping experiences. We want to provide brands with all sorts of innovative tools that not only drive engagement but also foster trust and personalization in every interaction.”
“One of our key aspirations is to develop an all-in-one AI beauty platform. This platform would serve as a comprehensive solution where brands can create fully customized experiences tailored to their unique offerings and customer needs. Imagine a single ecosystem that enables brands to:
– Build a skin analysis app powered by our cutting-edge AI technology.
– Recommend products based on an in-depth skin report, ensuring users receive personalized suggestions that truly work for them.
– Allow users to virtually try on products, leveraging generative AI tools like SkinGPT to visualize how their skin would change over time with specific interventions.
– Integrate a chatbot that explains the reasoning behind product recommendations, offering transparency and education to users, making them feel informed and confident about their choices.
While most of it is already available on our platform, our goal is to continually expand the tools available, incorporating both our current technologies and new solutions yet to come. By doing so, we aim to provide brands with the flexibility and scalability needed to create experiences that are deeply aligned with their customers’ expectations.”
“Ultimately, we strive to redefine how beauty brands and consumers interact, creating a seamless and highly personalized journey that changes the way people shop for skincare and beauty products.”
Additional Thoughts
Any other topics you would like to discuss? Georgievskaya concluded:
“One trend I find really exciting—and not just in the beauty industry, but in consumer products overall—is that people are increasingly shopping for results. They’re looking to invest in products that genuinely deliver on their promises, whether that’s brighter skin, clearer complexions, or specific health or wellness outcomes. With tools like our SkinGPT, we’re able to offer consumers a way to visualize potential changes to their skin before they even buy a product. It takes a lot of the guesswork out of skincare, allowing people to make more informed decisions. And while this is currently making waves in beauty, I think this results-focused mindset is likely to extend into other industries as well, from nutrition to fitness and beyond. It’s a shift toward greater transparency, and it’s something we’re really excited to be part of.”
