Healia has launched with $18 million in funding, including a $14 million Series A led by 111° West Capital. Y Combinator, First Round Capital, Pioneer Fund, GoAhead Ventures and North Coast Ventures also participated. The Columbus, Ohio-based company has enabled employers to provide approximately $33 million in additional healthcare coverage since its founding in 2021.
The company operates a healthcare benefits platform designed for households in which both spouses have access to employer-sponsored insurance. Healia’s Total Care Option helps a family compare the cost of remaining on separate plans with the cost of consolidating coverage through one spouse’s plan.
When a household selects the spouse’s plan, the other employer can use Healia to reimburse premiums and out-of-pocket expenses such as deductibles, copayments and coinsurance. The company manages the comparison, enrollment support and claims reimbursement process, with the goal of lowering costs for both the employer and the participating family.
Healia says families can save as much as $26,000 annually, while employers may reduce healthcare costs by up to 76% for each participating household. Actual savings will vary depending on the two plans, family medical needs, premiums and employer reimbursement structure.
The financing will support hiring across sales, engineering and operations in Columbus and further development of the technology and AI systems underlying the Total Care Option. Healia is positioning the platform as an alternative to employers paying for duplicate spousal coverage when a family already has access to another plan.
KEY QUOTES:
“Healia saved us thousands during the most stressful year of our lives. When my husband’s company implemented Healia, the decision support tool made it a no-brainer: we enrolled in the Total Care Option and added him to my employer’s plan.”
“We found out we were pregnant on New Year’s Day, and between our daughter’s birth and my own cancer diagnosis that year, we submitted a lot of claims. Often we’d get reimbursed before the provider bill even arrived. Our friends and family were shocked. Honestly, so were we.”
Healia Member in Phoenix, Arizona
“In five years, picking a health plan will work the way it should have all along. Every family will see both plans side by side, know exactly what each one costs them, and get paid back for choosing well.”
“When 30 million households make that decision with full information, the whole market has to respond. Plans will compete for families instead of families accepting the status quo.”
Priyang Shah, Founder and CEO of Healia
“Millions of dual-income families are paying twice for healthcare coverage they don’t need, yet the employer healthcare system has largely ignored the problem. I spent more than a decade in healthcare operations, including co-founding TigerConnect, so I recognize structural inefficiencies when I see them. This is one of the clearest I’ve encountered.”
“Priyang combines the product vision, operational discipline, and execution capabilities needed to solve it at scale and deliver meaningful savings for working families.”
Dr. Andrew Brooks, Co-Founder and Managing Partner of 111° West Capital
