HealNow: $5.5 Million Secured To Bring Modern Solutions To Pharmacies And Their Patients

By Noah Long • Sep 28, 2023

HealNow recently announced a $5.5 million seed round led by Bonfire Ventures. And additional investors participating in the round include Walkabout Ventures, Remarkable Ventures, Alabama Futures Fund, Impulsum Ventures and a number of prominent fintech and healthcare investors.

HealNow enables pharmacies to offer a modern seamless online checkout experience for patients. Utilizing state-of-the-art payments technology, patients can now effortlessly schedule delivery or curbside pickup, purchase over-the-counter (OTC) items, and pay for their prescriptions online. And hundreds of pharmacies across the country rely on HealNow to accelerate payments workflow and improve the patient experience.

A number of partnerships with several healthcare organizations were also announced, including Omnicell, NCPA and APC. And the platform also built integrations with pharmacy management systems, including PioneerRx, Liberty, Keycentrix and others.

The features and benefits of HealNow include:

1.) Streamlined Communication – HealNow streamlines the way pharmacies handle phone calls and eliminates the frustration of playing phone tag. And by simplifying payment collection and patient information gathering, the platform drastically reduces the time spent on administrative tasks. Not only does this increase efficiency, but it also enhances overall patient satisfaction.

2.) Seamless Integration – HealNow easily integrates with existing pharmacy management systems and blends into your workflow. And the platform ensures smooth operations, optimizing pharmacy processes and enabling a hassle-free digital transformation.

3.) Advanced Payment Solutions – HealNow speeds up payments for medications. And the platform enables pharmacies to receive payments upfront, reducing waste, cutting expenses, and saving valuable time.

4.) Enhanced Patient Experience – With HealNow, patients can conveniently add over-the-counter (OTC) items, supplements, and additional services during the checkout process. And this user-friendly feature not only improves adherence to treatment plans but also expands the basket value for pharmacies. By providing a seamless experience, we empower patients to take control of their healthcare journey.

HealNow will use the new funding round to accelerate product development and expand partnerships with other pharmacy service providers to build on the platform ecosystem. And the company also plans to expand its national reach to serve pharmacies of all sizes across all verticals, including retail, hospitals, universities, veterinarians, etc.


“Pharmacies are vital to the healthcare system in this country, yet they face a massive technological disparity. Today, only the largest pharmacy chains have established an online presence, while the majority of the industry remains predominantly offline. This gap has placed pharmacies at a substantial competitive disadvantage, as they lack the resources and economies of scale enjoyed by larger players such as CVS. Our mission at HealNow is to level the playing field, enabling any pharmacy to provide a seamless online checkout experience for their customers.”

— Halston Prox, CEO, HealNow

“HealNow is leading the charge on democratizing pharmacy technology—it’s that simple. Not only do they offer a differentiated product, its leadership has the industry experience to serve the unique needs of pharmacies. In the next few years, we see HealNow becoming the de facto checkout solution for the pharmacy industry. We are excited to play a role in their continued growth and innovation.”

— Mark Mullen, Bonfire Ventures