Henkel has announced a definitive agreement to acquire 100% of Olaplex in a deal valued at approximately $1.4 billion, based on an offer price of $2.06 per share. The transaction has been unanimously approved by Olaplex’s board of directors, with controlling shareholder Advent also committing its support.
The acquisition represents a strategic move by Henkel to expand its presence in the premium hair care segment, strengthening its Consumer Brands division and reinforcing hair care as a core category. Olaplex brings a science-led portfolio of high-performance products, widely recognized among professional stylists and consumers, along with a strong omnichannel presence across professional salons, specialty retail, and e-commerce.
Olaplex generated approximately €370 million in sales in fiscal year 2025 and maintains a balanced global footprint, with significant distribution in the United States and growing international reach. The company is also known for its strong gross margins and innovation-driven product development.
Henkel expects the acquisition to unlock new opportunities for growth and innovation by combining Olaplex’s scientific expertise with its own global scale, R&D capabilities, and distribution network. The companies’ complementary product portfolios are expected to broaden Henkel’s overall hair care offering and accelerate product development.
The transaction remains subject to customary closing conditions, including regulatory approvals.
KEY QUOTES
“The planned acquisition of OLAPLEX is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities. This transaction allows us to expand our presence in premium hair care. The brand creates compelling opportunities for future growth and innovation.”
Carsten Knobel, CEO of Henkel
“OLAPLEX is a perfect strategic fit for our premium hair care business. Its strong scientific foundation, guided by professionals, combined with a robust presence across premium channels makes it highly complementary to our existing portfolio and we see meaningful opportunities to accelerate innovation.”
Wolfgang König, Executive Vice President, Henkel Consumer Brands
