Herbalife, a health and wellness company, community, and platform, announced it has entered into a binding memorandum of understanding to acquire 100% of Pro2col Health and Pruvit Ventures assets and a 51% controlling ownership interest in Link BioSciences.
Pro2col is a health and wellness digital application company using individual biometrics to offer personalized nutrition recommendations supporting a healthy, active lifestyle. The platform is designed to deliver tailored health and longevity protocols. Link BioSciences is an established manufacturing company that utilizes proprietary technology to process biometrics, biomarkers, lifestyle data, and DNA. It will harness the information from Pro2col to formulate personalized nutritional supplements for customers.
A beta version of the Pro2col technology platform is expected to be available to select Herbalife independent distributors within the U.S. during the third quarter of 2025. And a full release in the U.S. is planned for the fourth quarter of 2025, with additional markets to follow beginning in 2026.
Pruvit is a direct-selling market leader of patented ketone supplements and this acquisition expands Herbalife’s health and wellness offerings with an attractive, channel-exclusive, new product category. And Pruvit will continue to operate independently under its current ownership for up to two years. During this transition period, Herbalife can launch ketone products as the companies unite to bring the Pro2col platform and vision to the world.
The deal is expected to close in the second quarter of 2025 and will cost approximately $25 million to $30 million, with additional conditional payments possible based on future performance.
Plus, Herbalife is deepening its relationship with global soccer legend and long-time Herbalife partner, Cristiano Ronaldo. And his years of dedication and focus on nutrition and athletic performance makes him the ideal advisor to support the further development of the Pro2col platform.
KEY QUOTES:
“By acquiring and leveraging Pro2col’s personalized digital technology, along with Link BioSciences’ manufacturing capabilities, Herbalife will be providing our expansive network of distributors with unique opportunities to expand their customer base through a personalized health, wellness and nutrition platform. These investments further accelerate our vision to modernize our business and represent a belief in our business model that better positions us to become the world’s premier health and wellness company, community and platform.”
“For 45 years, Herbalife has been committed to providing science-backed health and wellness products and a successful business opportunity. We’re excited about these acquisitions and partnership with Cristiano Ronaldo, which will propel Herbalife into its next chapter of growth.”
- Stephan Gratziani, Herbalife President and incoming CEO
“As a partner for over a decade, I’m excited to be part of Herbalife’s next era. This expanded partnership reflects our shared commitment to offering the highest level of nutrition and wellness solutions to the world.”
- Cristiano Ronaldo
