HerdDogg: Livestock Management Company Raises Funding In Round Led By Serra And Wonder Fund North Dakota

By Amit Chowdhry • Mar 29, 2024

HerdDogg, a leader in data-driven livestock management, announced the closing of its Series A-4 Preferred Equity financing. This significant investment will accelerate commercialization and fuel innovative hardware and data solutions for the beef and dairy industries.

Serra Ventures and Wonder Fund North Dakota led the funding, with additional investments from Innova Memphis, Open Prairie, Sheldon Group, Trailhead Capital, and Lever VC.

Serra Ventures is a VC firm investing in early-stage technology companies throughout the U.S. and selected international regions. The Serra AgTech fund partners with entrepreneurs to build technology businesses that improve food and agriculture efficiency.

Wonder Fund North Dakota is a partnership between O’Leary Ventures (OLV) and the North Dakota Development Fund (NDDF), managing a $45 million direct investment program to support economic growth in the state by investing in early-stage businesses.


“We’re excited to continue our investment in HerdDogg as its growth accelerates. The company’s unique hardware and data platform make it well positioned to be a game changer for animal health and traceability.”

  • Rob Schultz, managing partner at Serra Ventures

“We’re proud to invest in HerdDogg as it expands in North Dakota. The company will bring technology and other high-value jobs to the state while assisting cattle producers worldwide reduce operational costs and increase profitability.”

  • Kevin O’Leary of Wonder Fund of North Dakota