The Hershey Company has finalized its acquisition of LesserEvil, a fast-growing organic snack brand known for products that blend bold flavors with better-for-you ingredients. The transaction adds a high-velocity name to Hershey’s expanding snacking ecosystem, broadening consumer choice and strengthening the company’s position in the better-for-you and salty snack categories.
Hershey views the acquisition as a strategic expansion that aligns with the company’s long-term focus on meeting consumer demand for variety, flavor, and wellness-oriented options. LesserEvil brings a portfolio of organic popcorn and puffs made with premium, unrefined oils and without artificial dyes or preservatives. All products are USDA Organic and non-GMO, reinforcing the brand’s emphasis on quality.
The deal also enhances Hershey’s operational capabilities, adding additional manufacturing capacity at a time when the company continues to invest in next-generation growth. The acquisition complements Hershey’s established confection brands and its expanding salty snack roster, which includes SkinnyPop, Dot’s Homestyle Pretzels, and Pirate’s Booty. In 2024, Hershey’s salty portfolio grew 1.5 times faster than in the preceding three years, reflecting strong category momentum.
LesserEvil’s leadership team will remain in place following the acquisition. The combined organization plans to continue advancing the brand’s innovation engine, speed-to-market discipline, and category insights. At the same time, ensuring products maintain the same high-quality organic ingredients that have earned consumer loyalty. Hershey emphasized that the goal is to deliver the right products to the right places at the right time, reinforcing the company’s consumer-first strategy.
LesserEvil products will continue to be sold at major retailers across the United States. Pricing decisions will remain at the discretion of individual retailers.
With more than 20,000 employees and distribution across approximately 70 countries, Hershey generated more than $11.2 billion in annual revenue and continues to expand its presence across both indulgent and better-for-you snacking segments.
KEY QUOTES:
“The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions. Through strategic investments and product innovation, we’re delivering more of what consumers want in their lives—from better-for-you options to indulgent treats. Building on our 130-year legacy, we’re charting the next generation of growth to lead the future of snacking.”
Kirk Tanner, President and CEO, The Hershey Company
“At LesserEvil, our mission has always been to create delicious, organic snacks that inspire mindful snacking. We’re excited to join Hershey, a company aligned with our values and our commitment to quality and community. This partnership will empower us to grow our vibrant culture, expand our reach to new consumers, and make an even greater impact together.”
Charles Cortistine, Chief Executive Officer, LesserEvil
