HexClad, a premium kitchenware brand, announced a strategic $100 million investment from Studio Ramsay Global. Studio Ramsay Global is a successful partnership between multi-Michelin-starred Chef Gordon Ramsay and FOX Entertainment. This deal comprises a combination of cash and media commitments.
As a direct-to-consumer brand, HexClad has established itself as a global market leader in the kitchenware category by delivering premium-quality, innovative designs, and patented hybrid technology to an astonishing community of culinary enthusiasts.
This move expands on Gordon Ramsay’s ownership in the unicorn brand following the renowned chef first invested in HexClad as an equity partner in 2021. And by increasing this stake, Ramsay signals his commitment to ensuring HexClad expands its market share and global footprint through the continued introduction of watershed culinary innovation. Plus, HexClad reinforces its official cookware sponsorship across a wide range of FOX and Studio Ramsay Global-owned food series and content worldwide.
Studio Ramsay Global’s new agreement with HexClad is a noteworthy transaction for the culinary and entertainment giant. It marks its first strategic investment in a consumer product brand that complements its content portfolio, including the next-gen global food brand and entertainment platform Bite.
Known for its signature hexagon pattern, HexClad disrupted the traditional cookware business by inventing a first-to-market stainless plus non-stick product built on innovation and sustainability, producing an entirely new hybrid category within the industry. And the company has achieved extraordinary year-over-year growth, hitting unicorn status in mid-2023, positioning itself as a global lifestyle brand and content creator that delivers innovation to every area of the kitchen.
J.P. Morgan acted as sole placement agent to HexClad on the transaction.
KEY QUOTES:
“I am honored that Studio Ramsay Global and Gordon will have a larger seat at our table as we continue to expand, evolve and innovate at HexClad. From day one, content partnerships have been central to our success. Now, this alliance allows us to marry our products with the world’s best food content studio in a thrilling new way.”
– Daniel Winer, co-founder of HexClad
“HexClad stands out as one of the world’s fastest growing, highest quality and most respected cookware brands, which is why it’s my go-to in the kitchen, and I firmly believe in its long-term growth potential. We’ve already had successful brand collaborations across many of my FOX series, and now we’ll expand that partnership into something even more meaningful to food fans and consumers everywhere.”
– Gordon Ramsay
“Since forming Studio Ramsay Global three years ago, Gordon and his team have identified innovative new ways to bring his iconic food brand to life, creating great original entertainment and platforms from Next Level Chef to Bite, while showcasing incredible new culinary talent. This recipe for success just keeps growing and improving as we forge new strategic partnerships with globally recognized, premium brands like HexClad.”
– FOX Entertainment CEO Rob Wade
