HG Insights is a business-to-business (B2B) technology intelligence company that helps organizations with go-to-market (GTM) strategy, sales, and marketing by delivering deep insights into technology usage, spend, adoption, and buyer behavior. Pulse 2.0 interviewed HG Insights CEO Rohini Kasturi to gain a deeper understanding of the company.
Rohini Kasturi’s Background
Could you tell me more about your background? Kasturi said:
“I started my career as an engineer with a background in computer science. Over time, I grew into roles as an architect and then an engineering leader, managing global organizations. From there, I transitioned into product leadership and eventually became a founder and CEO, creating the industry’s first hybrid cloud platform company. That company was acquired, and I went on to serve as VP & GM of a cloud and data business unit. Later, I joined a private equity-backed company as Chief Product & Technology Officer, where I transformed a mid-size enterprise. After that, I returned to a public company in the same role, leading global organizations and driving business transformation. Interestingly, I was a customer of HG Insights before joining as CEO last year. I have 20+ patents in many aspects of technology evolution spanning Networking, Security, Cloud, Data, and Information management.”
Favorite Memory
What has been your favorite memory working for the company so far? Kasturi reflected:
“My favorite moments have been conversations with customers—such as Databricks, SAP, and others—who have built complete AI- and data-driven revenue growth strategies powered by HG Insights. They’ve shown me what’s possible when our intelligence is used to shape company strategy, go-to-market execution, marketing, sales, and customer success. Some even created revenue growth playbooks entirely based on AI and data intelligence. Seeing this level of impact and success has been my favorite memory so far, and it excites me to help many more customers achieve similar results.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Kasturi acknowledged:
“The go-to-market intelligence space is evolving at a hyper-fast pace, particularly with advances in AI. Over the past 18 months, customer expectations have risen dramatically, and the art of the possible has expanded. While that’s exciting, it also presents challenges. At HG Insights, we have a vast amount of proprietary intelligence, but today we are only mining about 10% of it. Unlocking the rest represents both a challenge and a massive opportunity. Our focus is on staying ahead of the competition by harnessing more of that intelligence to deliver even greater value to our customers.”
Future Goals
What are some of the company’s future goals? Kasturi emphasized:
“Our goal is to ensure every B2B technology company builds its growth strategy—whether for revenue growth, customer retention, or operational efficiency—using data and AI. We want to provide the fastest, easiest access to high-quality insights, drawn from many sources, so our customers can achieve superior outcomes. Our vision is to make this intelligence the foundation of their success.”
Core Products
What are the company’s core products and features? Kasturi explained:
“HG Insights’ core products are our Revenue Growth Intelligence (RGI) Platform, Revenue Growth Intelligence Fabric, Buyer Intelligence, and Market Analyzer and Copilot. Each product has unique, customizable features to empower GTM teams and deliver actionable intelligence and AI automation to B2B tech organizations.”
“Our RGI Fabric includes deep firmographics, technographics, IT spend, buyer intent, and other data sets to support GTM analysis and surface hidden account insights. The RGI Platform enables GTM teams web access to our platform to generate high-propensity target accounts aligned to their Ideal Customer Profile (ICP), integrates with Salesforce, HubSpot, and LinkedIn to sync with existing workflows, and defines invaluable Total Addressable Market (TAM)/Serviceable Addressable Market (SAM)/Serviceable Obtainable Market (SOM) for companies.”
“Buyer Intelligence brings opted-in, intent-driven leads to an organization’s demand generation program and allows GTM teams to engage with buyers who are actively researching their products, competitors’ products, and their technology category. Market Analyzer and Copilot empowers companies to act on their TAM with AI copilot assistance and form precise ICP definitions utilizing real-world firmographic, technographic, and buyer intent data.”
“What we’re doing with revenue growth intelligence is mapping customer strategy to execution. If companies have this detailed buyer 360 intelligence in their CRM, they can be more productive right away as a marketer. Teams will be able to seamlessly optimize their GTM execution.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Kasturi noted:
“HG Insights developed early on as a technographics vendor, so mainly understanding what products or technologies companies use. We acquired a spending intelligence company, so we began incorporating data on how much organizations are spending.”
“Then we started building our own firmographics, so this includes everything about a company—the revenue, company size, and people. Over time we also added partner intelligence and contract intelligence, leading us to develop our RGI Fabric and RGI Platform. We’re delivering intelligence that enables our customers and their partners to scale revenue efficiently, bolster customer retention, and heighten operational execution.”
“Now we’re entering quite a transformational phase of the company, with our team focused on building an adaptive Agentic Mesh. This is a system of intelligent, persona-aligned agents designed to drive outcomes across Revenue Growth, Operational Efficiency, and Customer Retention. Our agentic solutions will deliver the fastest time-to-revenue, 10x ROI, and proactive churn prevention, in addition to 100x agility for our customers through AI and data-fueled execution.”
“All of HG Insights’ products and technology launched to date have laid the groundwork for this evolution. We’re anticipating the emergence of Converged Revenue Growth Agentic Solutions that are context-aware and dynamically adapt to business conditions. These solutions are going to unlock faster revenue, deliver measurable ROI, boost efficiency and retention, and amplify the impact of every GTM motion.”
Differentiation From The Competition
What differentiates the company from its competition? Kasturi affirmed:
“We are different from our competitors because we’re uniquely positioned—with optimal data sets and buyer intent contextualization—to deliver high-propensity accounts and in-market leads that provide our customers with the fastest path to revenue.”
“What really differentiates us is our technology and ability to bridge that critical gap between strategic planning and GTM execution. We help companies rapidly accelerate their pipelines and empower B2B buyers and sellers with deeper, more actionable intelligence.”
“At HG Insights, we’re building the industry’s preeminent AI-driven revenue growth intelligence platform. To achieve this, we must unlock the holy grail of demand gen and sales, which means that we’re connecting sellers to the right buyers when they are ready to purchase. In that way, we are leading the field of AI-powered GTM automation and poised to raise the bar even further with our adaptive Agentic Mesh technology.”
Significant Milestones
What have been some of the company’s most significant milestones? Kasturi cited:
“HG Insights has consistently been at the forefront of redefining how companies approach go-to-market execution. Key milestones include pioneering technology intelligence as a foundation for market strategy, the acquisition of Intricately to expand our digital and cloud infrastructure coverage, and more recently, the acquisitions of TrustRadius and MadKudu. These strategic moves have enabled us to launch the industry’s first AI-powered Revenue Growth Intelligence (RGI) platform—bringing together best-in-class technology and buyer intelligence with AI-driven predictive analytics into a single, unified solution. HG Insights is the trusted growth partner for leading global technology companies.”
Customer Success Stories
Can you share any specific customer success stories? Kasturi highlighted:
“Yes! You can view our customer success stories here: https://hginsights.com/customer-stories.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Kasturi assessed”
“We are pursuing one of the largest and fastest-growing opportunities in B2B technology. Global investment in sales and marketing technology exceeds $200 billion annually, with data, analytics, and AI-driven orchestration representing a $30–40 billion segment that continues to expand. By uniting technographics, firmographics, intent data, and buyer intelligence, our AI-powered Revenue Growth Intelligence platform is uniquely positioned to serve this market. Our vision is to become the indispensable growth engine for every B2B revenue organization.”
Additional Thoughts
Any other topics you would like to discuss? Kasturi concluded:
“HG Insights is on an exciting mission to help customers accelerate revenue growth through data and AI. From the customer’s perspective, it’s transformative because they can reimagine their entire go-to-market approach with precision and efficiency. From a technology perspective, it’s energizing to be at the forefront of AI innovation, building engines on top of proprietary intelligence. And internally, it’s inspiring for our employees because we can directly connect the impact of our work to customer success. That sense of shared excitement and purpose is what makes HG Insights such a gratifying place to be.”
