AI-Enabled Conversation Platform Company Hi Marley Secures $8 Million 

By Annie Baker ● Jul 2, 2020
  • Hi Marley, the leading communication platform built for insurance, announced it raised $8 million in Series A1 funding. These are the details about the funding.

Hi Marley — the leading communication platform built for insurance — announced that it has raised $8 million in Series A1 funding. Including this round of funding, the company has raised a total of $18.6 million.

This round of funding was led by True Ventures and Underscore VC along with Bain Capital Ventures and Greenspring Associates. The funding round will be used for building on Hi Marley’s market-leading insurance-focused conversational messaging product and increasing customer engagement.

What does Hi Marley do? Hi Marley is an intelligent text-based messaging platform that helps insurers and their partners seamlessly connect with customers the way they prefer to communicate and simplify transactions across claims, service, and underwriting. And Hi Marley is also enabling new use cases around customer engagement and retention. Plus it allows users to quickly communicate with customers and other partners in the insurance ecosystem through SMS messaging so they can deliver an optimal customer experience across all touchpoints in the customer journey. The company’s platform has flexible APIs and requires zero integration to get started.

Hi Marley’s new round will support hiring, including expansion of the engineering team to accelerate industry-specific features and support interactions from initial purchase to service and renewal. And the funding will be used for the growth of the company’s customer-facing teams to meet the increasing demand for Hi Marley’s platform. Plus the funding will also support the continued build-out of Hi Marley’s portfolio of APIs and partnerships with industry-leading platforms like Guidewire.

Key Quotes:

“We value the existing partnership with Underscore VC and True Ventures and welcome our new partners at Bain Capital Ventures and Greenspring. We’re grateful to have investors who appreciate the insurance industry and are aligned with the purpose and vision we share with our innovative customers.”

– Mike Greene, Founder and CEO of Hi Marley

“Boston is filled with passionate, creative founders and Hi Marley is no exception. Their focus on innovation within the insurance industry will have dramatic, positive effects on insurance companies and their customers, and Underscore is excited to have been on this journey with Hi Marley from its earliest stage.”

– Lily Lyman, Partner at Underscore VC

“Hi Marley is solving a fundamental problem with the way insurance carriers interact with their insureds. The deep industry expertise of the Hi Marley team combined with their aspiration to change the way people experience and think about insurance makes it the type of market-changing company with whom we’re excited to partner and proud to back.”

– Puneet Agarwal, partner at True Ventures

“The Hi Marley platform is helping our insurance business level-up to, and even exceed, the expectations of our customers that are used to mobile-enabled experience in most other aspects of their life. Combining Hi Marley’s technology and the Plymouth Rock brand of uniquely human service, we are delivering proof that by meeting customers where they are and offering satisfying service, we can build a stronger business.”

– Mary Boyd, President and CEO at Plymouth Rock Assurance