Higgsfield.ai, a rapidly growing company specializing in AI for video creation, has announced the successful close of its $50 million Series A funding round. The investment was led by GFT Ventures and joined by a group of firms, including BroadLight Capital, NextEquity Partners, AI Capital Partners, Menlo Ventures, Alpha Square Group, and other strategic backers.
The company is pioneering a new approach to video production that moves away from traditional methods and embraces AI as the core engine for creativity. Higgsfield’s platform is designed to simplify and accelerate the process of creating high-quality videos, especially for professional creators and enterprise teams. In just five months since its launch, Higgsfield has attracted more than 11 million users and generated over 1.2 billion impressions across social media platforms. These numbers place it ahead of all competitors in the AI video generation space.
At the center of Higgsfield’s innovation is a concept called Click-to-Video. Unlike older AI tools that require users to write detailed prompts or upload images to generate video content, Click-to-Video allows users to create cinematic clips with a single click. The platform utilizes curated presets that eliminate guesswork, making the process accessible to anyone, regardless of their technical skill. This shift has helped move AI video creation from a niche experiment into a reliable and scalable solution for brands and creators alike.
Higgsfield’s team, led by founder and CEO Alex Mashrabov, combines deep expertise in artificial intelligence with years of experience in video production. Their goal is to build a platform that not only supports creative professionals but also meets the performance and control standards required by large organizations. As the company expands, it is focusing on enterprise-grade features that enable teams to manage the entire video production process—from brainstorming and editing to final delivery—within a single, browser-based interface.
The platform includes several standout capabilities. Users can drag and drop elements, use point-and-click templates, and avoid the need for complex prompt engineering. A feature called Draw-to-Video enables users to sketch ideas and instantly convert them into animated content. Higgsfield also offers tools for creating user-generated content-style ads and running rapid A/B tests to optimize performance. Another feature, Higgsfield Speak, enables the creation of digital ambassadors—realistic virtual characters that can express emotion and build trust with audiences.
Behind the scenes, Higgsfield runs on a proprietary engine that is optimized for speed and cost-efficiency. It integrates both its own AI models and top-tier third-party models to deliver high-quality results at scale. This foundation enables the platform to serve the growing demand for short-form video, a market estimated to be worth $600 billion. Many existing tools in this space are outdated or limited, and Higgsfield aims to break through those constraints by offering a more flexible and powerful alternative.
Rather than trying to fix legacy systems, Higgsfield is building something entirely new. Its approach is centered on empowering creators and businesses with tools that are intuitive, fast, and unconstrained by geography or traditional gatekeepers. The company views itself as laying the groundwork for a new kind of cultural infrastructure—one that operates on creativity and talent, rather than location or access.
How the funding will be used: The funding will be used to expand Higgsfield’s enterprise platform, grow its engineering team, and accelerate its go-to-market strategy.
KEY QUOTES:
“For decades, creativity was gated, intermediaries dictated the pace, tools, and economics. The Higgsfield platform requires zero cognitive load and dismantles the model of cumbersome traditional production processes. We are the platform that makes creativity move at the speed of culture. Every frame we render accelerates a flywheel that empowers both brands and creators.”
Alex Mashrabov, Co-Founder & CEO
“Engineering at Higgsfield is not about catching up; it’s about breaking through. We’ve consistently pushed the edge of technology, powered by exceptional engineers who thrive on solving the hardest challenges. We created a unique culture within the team, spanning from Asia to Silicon Valley, to push boundaries. Daily product improvements allow us to get ahead of the competition. That’s the network effect: adoption drives intelligence, intelligence drives adoption. We refuse to wait for permission from incumbents; we’ll outlast and outscale them.”
Yerzat Dulat, Co-Founder & CTO
“Brands must leverage AI; it’s time to abandon the outdated, tired methods for content production, advertising, and customer conversion. Higgsfield is building a new creative operating system that can serve Fortune 500 companies, agencies, and a vast array of global creators.”
Mahi de Silva, Co-Founder & Chief Strategy Officer
“I spent 20 years at NVIDIA helping to lay the infrastructure, expand the developer ecosystem, and create the platform that today powers AI-native applications like Higgsfield. That journey ultimately paved the path for NVIDIA to become the world’s most valuable company.”
Higgsfield now stands at an equally profound inflection point, where application-layer AI, the creator economy, and enterprise demand converge. Alex and the Higgsfield team have a proven track record of building transformative technology, and their competitive programming discipline makes them the company to bet on to win video AI.
We believe this is still just the beginning of the hyper-growth cycle for AI applications, and Higgsfield has already shown the early signs of becoming a category-defining winner in the massive video production market.”
Jeff Herbst, GFT Ventures and Board Member of Higgsfield AI
“Higgsfield’s Video Reasoning Engine is a catalytic force at the intersection of culture and commerce. By streamlining content production and enabling new forms of creative expression, Higgsfield is handing the keys of culture to creators and brands – and reimagining the media landscape in the process.”
Kevin Yorn, BroadLight Capital
“During my time at Apple, we drove many breakout moments like the iPhone. Generative AI is no less transformative, and Higgsfield is the backbone of tomorrow’s video intelligence.”
Avie Tevanian, NextEquity Partners
“At Menlo, we bet on category creators like Anthropic, and Higgsfield is pioneering the future of video creation, a $200B annual market in the US alone. The magic of their product is combining accessibility with professional quality and controllability, speed with cost effectiveness, the success of which has led to their rapid adoption by creatives around the world.”
Amy Wu, Menlo Ventures
“Higgsfield is the future of content creation: uncompromising quality at unprecedented speed. In a world where influence is measured in moments, Higgsfield helps brands and creators produce at the speed of culture. As a former AI entrepreneur and now deep AI investor, I am struck by the team’s execution – outpacing agencies and the GenAI industry alike.”
Antoine Blondeau, Alpha Intelligence Capital
“Higgsfield is democratizing cinematic storytelling for the future, where every creator can produce professional-grade content. We’re backing the team behind the paradigm shift that will transform how humanity tells stories.”
Renee Li, Founder & CEO of Alpha Square Group
