Higgsfield announced it has raised an $80 million Series A extension, bringing its total Series A financing to more than $130 million and valuing the company at more than $1.3 billion, as the generative video startup reports reaching a $200 million annual run rate less than nine months after launch. The round included participation from Accel, AI Capital Partners (Alpha Intelligence Capital’s U.S.-based fund), Menlo Ventures and other investors, the company said.
Higgsfield, which launched in April 2025, positions its platform as a generative video production system for brands, agencies, and professional creators, aiming to automate commercial video creation while maintaining creative control. The company said it has attracted more than 15 million users globally and now supports about 4.5 million video generations per day, with content generated through the platform amassing more than 3 billion social media impressions.
Adoption has increasingly shifted toward professional marketing use cases, according to the company. Higgsfield said 85% of its usage now comes from social media marketers, and that roughly 80% of that segment is already delivering commercial work. The company also highlighted internal indicators suggesting marketers are treating generative video as core production infrastructure, running full workflows—ideation through publishing—inside a single system.
Higgsfield said it is seeing an emerging cohort of direct-to-consumer advertisers moving creative pipelines to a “GenAI-first” operating model, including automation flows such as “URL-to-Ad,” which turns a product page into multiple on-brand video variants. The company said several customers participating in a beta marketing automation product are already spending more than $200,000 per year.
Chief executive Alex Mashrabov said the company plans to use the new capital to expand enterprise and international go-to-market efforts, continue R&D on models designed for commercial advertising and marketing production, and grow its API and automation capabilities for customers building high-throughput content systems.
In addition to its own models, Higgsfield said it integrates third-party systems—including OpenAI’s Sora, Google’s Veo and Nano Banana, Alibaba’s WAN, Kuaishou’s Kling, and Bytedance’s Seedream and Seedance—into a single workflow so teams can select different models without rebuilding pipelines. The company said the platform is built for collaborative production environments and supports cinematic controls such as camera motion, scene structure and style consistency.
KEY QUOTES:
“Traditional video production wasn’t built for the pace modern marketing demands. We built Higgsfield so video can be produced like software—fast iteration, tight creative control, and repeatable output. In that world, a 16-year-old with taste can outperform a studio pipeline, because on social media the advantage goes to what earns attention and converts, not what took the longest to produce.”
Alex Mashrabov, Co-Founder and CEO, Higgsfield
“When a platform moves beyond pilots and into daily production across enterprises, the outcome is clear. That’s where Higgsfield is today.”
Jeff Herbst, Board Member, Higgsfield; Former Head of Corporate Development, NVIDIA
“Higgsfield is the category leader because they’ve compressed the build-ship-learn loop to days and turned speed into a decisive advantage. We’re proud to lead the strategic push for this round so Higgsfield can expand the platform to let customers plan, produce, publish, and iterate at that same velocity.”
Antoine Blondeau, Founder and Managing Partner, Alpha Intelligence Capital
