GenAI company Highperformr announced that it has secured $3.5 million in seed funding and launched its product Highperformr for Teams, which is a modern social media management platform designed to help B2B businesses maximize their return on investment (ROI) from social media efforts by amplifying their social presence and driving meaningful engagement.
This funding round was led by Venture Highway, with participation from Neon, DeVC, and notable angel investors. And the funding will be used for R&D to further develop Highperformr’s native AI capabilities and to build a strong distribution network.
Highperformr’s social presence platform, Highperformr for Teams, was designed to help B2B companies streamline their social media workflows and support social publishing, scheduling, and crossposting. It also supports team collaboration with approval workflows, brand building, social selling, and social AI-driven analytics and insights.
The company founders, Srivatsan Venkatesan and Ramesh Ravishankar, have experience building successful CRM products and growing businesses at Freshworks and Google.
KEY QUOTES:
“We’re delighted to introduce Highperformr to the market> Our platform is designed to empower B2B businesses to unlock the full potential of social media, driving real ROI and growth. We’re confident that Highperformr’s social selling capabilities can empower teams to leverage social media for lead generation and nurturing, while our GenAI capabilities automate workflows to drive adoption and consistency among users.”
“With the seed round of funding and the positive response to our product, Highperformr is set to shake up the social CRM market and build a product that will leverage LLM and GenAI technology to redefine how B2B companies engage with their audience and drive growth.”
– Srivatsan Venkatesan, Co-Founder & CEO, Highperformr
“Growing a pipeline with limited budgets is a challenge many CMOs face. The 95% of users who are not actively searching for products online are often overlooked in demand generation strategies. We’re flipping the script by focusing on the 95% of users who are not actively searching for products online and building a community and target audience that can drive meaningful engagement and conversions.”
– Ramesh Ravishankar, Co-Founder & Chief Growth Officer, Highperformr
