Hightouch, a San Francisco-based data and AI marketing platform, has raised a $150 million Series D round led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at 2.75 billion dollars. Additional participants include Iconiq Capital, Sapphire Ventures, Amplify Partners, Y Combinator, and TD7, the venture capital arm of The Trade Desk. The company has grown more than 100% in each of the past two years.
Hightouch addresses a persistent gap in enterprise marketing AI: most AI tools lack access to the brand context, proprietary customer data, and complex workflow understanding that effective marketing requires. The company’s agentic marketing platform is built on a comprehensive enterprise context layer that combines customer data, brand context, and marketing orchestration, enabling AI agents to research audiences, generate on-brand creative, and execute campaigns across advertising, email, SMS, and web within enterprise guardrails. Customers including Domino’s, PetSmart, DraftKings, Ramp, and Whoop use the platform to activate customer data and power personalized marketing across channels.
The funding will support continued development of Hightouch’s AI-driven campaign orchestration, decisioning, and cross-channel execution capabilities, with the company targeting a position as the end-to-end system for agentic marketing.
KEY QUOTES:
“Marketing is sorely in need of reinvention. Most AI solutions haven’t actually changed how marketing works. Instead, they generate vast amounts of mediocre content that doesn’t really get used. We built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24/7, and then generate and execute high-quality campaigns across channels.”
Kashish Gupta, Co-Founder and Co-CEO, Hightouch
“Hightouch has built a platform that enables companies to deploy AI agents directly on top of their most trusted data systems. We believe that approach positions them to define the next category of marketing infrastructure.”
Darren Cohen, Partner, Goldman Sachs
