Hightouch – a leading Data Activation company – recently announced $38 million in additional funding to launch and grow its Customer 360 offering. This funding round was led by Bain Capital Ventures and it was used to create a new Customer 360 Toolkit that enables data analysts to build unified customer profiles on top of their raw customer data without months of engineering effort.
For years, businesses have struggled to deeply understand their customers and communicate with them in a personalized way. One of the biggest challenges has been resolving a single identity in a sea of disorganized and disjointed data. Customer data is often incomplete and spread across multiple systems and dozens to thousands of tables.
With Hightouch Customer 360 Toolkit, the standard work that data teams are tasked with is simplified and provides the ability to complete that work faster with built-in best practices. And it works by sitting directly on top of data warehouses like Snowflake, Databricks, Redshift, or Google BiqQuery. It allows companies to quickly and easily prepare their customer data for activation. This new product is the first warehouse-native solution that lets analytics and marketing teams handle customer data preparation without engineering support. It includes:
1.) Visual schema builder to organize data with an intuitive visual UI
2.) Warehouse enrichment to add additional or missing attributes the business needs
3.) Identity resolution to transparently gather the data into actionable user profiles and write them back to the customer’s data warehouse
This product was born out of Hightouch’s rapid growth, supporting the data needs of enterprise customers like Chime, Petsmart, Warner Music, Spotify, and the NBA. And over 400 enterprise analytics and marketing teams now use Hightouch to quickly and efficiently activate their customer data. Many see this new capability as a game changer for their marketing initiatives.
The launch of Customer 360 Toolkit builds on a year of industry-leading product innovation. And Hightouch recently launched its 200th connector for platforms like CRM, e-mail, customer support, and advertising. Over the last six months, the company also launched a real-time Personalization API, a Match Booster advertising product, and an upgraded no-code audience builder product Customer Studio.
Hightouch plans to use the funding round to scale its engineering and go-to-market teams throughout 2024 and actively seeks additional teammates. Interested individuals are encouraged to view open roles and apply.
KEY QUOTES:
“Over the last three years, we’ve helped hundreds of large brands activate their customer data for sales and marketing. Along the way, we studied how companies clean, organize, and prepare their customer data for activation. In every industry, we found teams spending time on repetitive work, like identity resolution algorithms and data enrichment. This new funding allows us to build out the product and engineering team necessary to embark on this large endeavor and to shoot for the stars with a larger vision.”
— Kashish Gupta, co-CEO of Hightouch
“The Hightouch team just ‘gets it’ when it comes to customer data activation in the real world. The ROI from our partnership with Hightouch is the highest amongst our marketing and data investments. This new customer 360 capability is exactly what we need to move even faster on our data activation journey.”
— Jason Feng at Zeplin
“As investors since the Series A, we’ve had front-row seats as Hightouch pioneered the Reverse ETL category, becoming in just a few years an essential component of modern data infrastructure. Hightouch is taking their market opportunity to the next level with Customer 360 Toolkit. Even in a difficult market for software, we’ve seen exceptional customer adoption from business teams confident in Hightouch and eager to personalize and enrich campaigns without needing expensive, time-consuming integration work.”
— Kevin Zhang, Partner at Bain Capital Ventures
