Hightouch acquired Strata, an AI platform that connects marketing technologies without requiring code.
The acquisition expands Hightouch’s integration capabilities and is intended to provide marketing AI agents with access to a broader range of customer data.
Strata was founded in 2024 by Kelsey Mullaney, Julian Mclain, and Ilya Brin, who previously worked together at Iterable.
The platform allows users to tell an AI agent which data should be moved and where it needs to go.
Strata then builds and maintains the connection as underlying technology systems change.
Strata CEO Kelsey Mullaney will join Hightouch and help lead revenue programs and go-to-market strategy.
Hightouch expects the acquisition to simplify customer onboarding and provide greater flexibility as customers’ marketing technology stacks evolve.
KEY QUOTES:
“Marketers should be able to use their customer data without waiting on engineering for every new campaign or connection, and Strata helps us deliver on that for our customers.”
Joshua Curl, Co-Founder and CTO of Hightouch
“Hightouch is removing the ceiling on what marketers can do, bringing data, AI and execution together so marketers can finally move at the speed of their ideas.”
Kelsey Mullaney, CEO of Strata
