Hightouch, a leading data and AI agent platform for marketers, has announced new investments from Snowflake Ventures and Capital One Ventures, extending its oversubscribed Series C round.
This funding underscores the growing momentum behind agentic AI as the future of marketing technology, positioning Hightouch as a leader in this space.
Last year, Hightouch launched AI Decisioning, the first agentic AI product for lifecycle marketing. These AI agents personalize messaging and channel decisions for each customer, and companies like WHOOP and Fundrise have adopted the technology to enhance learning, speed up campaigns, and increase engagement and sales.
By embedding learning and execution in the AI Data Cloud, Hightouch enables marketers to collaborate with AI agents that adapt in real time, reducing manual bottlenecks. The new capital will fuel further research and development to expand Hightouch’s suite of agents for more marketing use cases.
As enterprises increasingly move toward warehouse-native architectures, Hightouch customers are leveraging Snowflake’s AI Data Cloud through the Hightouch Composable CDP. This partnership aims to empower marketers with modern, data-driven solutions for executing efficient campaigns.
KEY QUOTES:
“This investment is a major vote of confidence in our vision for AI-powered marketing. We’ve seen incredible traction with AI Decisioning, and this investment enables us to scale faster, deliver even more value to customers, and continue reimagining how businesses personalize experiences through data and AI. The investment from Snowflake Ventures will also help accelerate the development of our joint solutions, further empowering our mutual customers to activate their data and enhance their marketing capabilities.”
Tejas Manohar, Co-CEO and Co-Founder of Hightouch
“Hightouch built an innovative, composable approach to unifying data and streamlining workflows that unlocks AI-driven personalization. Our investment supports their mission to equip marketers with AI agents that help make campaigns more relevant and impactful.”
Jon Barad, Partner at Capital One Ventures
“Hightouch is pushing the boundaries of what’s possible with AI in marketing for our joint customers. By building directly on top of Snowflake’s unified platform for data and AI, Hightouch enables marketers to execute faster, with less complexity and more control. We’re excited to support their continued growth and innovation in the AI Data Cloud.”
Adam Kaufman, Vice President, Global Head of Industry Go to Market, Snowflake
