Homecourt, the fragrance and homecare brand founded by actor and entrepreneur Courteney Cox, has raised $8 million in Series A funding led by CULT Capital to accelerate brand awareness, team expansion, and operational infrastructure.
Since launching in 2022, Homecourt has redefined the modern home care category by focusing on delicate fragrance, craftsmanship, and design. The company has grown from a direct-to-consumer business into a multichannel brand distributed across more than 300 retail locations, including Nordstrom, Bluemercury, and Revolve.
Homecourt’s portfolio now spans home, body, and laundry products, and it has received multiple industry accolades. And the company has achieved rapid growth with a small core team, doubling revenue each year since launch. The new investment will enable Homecourt to expand its product lines, strengthen operations, and continue building its position as a premium lifestyle brand.
CULT Capital, known for its selective investment approach and expertise in scaling beauty and wellness brands, adds Homecourt to its portfolio, which includes Supergoop!, LAWLESS Beauty, and Act+Acre. The firm’s backing marks Homecourt’s first institutional investment following prior funding from friends and family led by venture studio Jobi Brands.
Homecourt remains majority-women-owned and led, with co-founder and CEO Sarah Jahnke joining Cox to steer the brand’s next phase of growth.
KEY QUOTES:
“With less than 5 full-time employees, we’ve doubled the business every year and built a cult brand that’s defining a new category in the beauty industry. This fundraise gives us the resources to accelerate our impact and scale our category leadership.”
Sarah Jahnke, Co-Founder and CEO, Homecourt
“I am unbelievably excited to take this business to the next level. Homecourt is my greatest passion, and bringing on a strategic investment partner like CULT means we can become the global household name I know we can be.”
Courteney Cox, Founder, Homecourt
“CULT is thrilled to welcome Homecourt to our family of cult brands. We see in Courteney an authentic founder with a clear mission to elevate consumers’ homes in a meaningful way, and in Sarah an exceptional CEO who brings the experience and resources to bring that vision to life. Together, they make a powerful team. We’re excited to partner with Courteney, Sarah and existing investors to scale Homecourt through a best-in-class growth strategy, supported by CULT’s deep expertise, operational discipline, and passion for building enduring brands.”
Sarah Woelfel, Co-Founder and Partner, CULT Capital
