HomeFront Brands announced the acquisition of AdvantaClean, adding a sixth brand to the company’s residential and commercial property services franchise platform. Financial terms of the transaction were not disclosed.
The acquisition marks HomeFront Brands’ first acquisition of 2026 as the company continues expanding its multi-brand franchise platform strategy across North America.
Founded more than 25 years ago by HomeFront Brands founder and CEO Jeff Dudan, AdvantaClean specializes in light environmental remediation, water damage mitigation, mold remediation, air duct cleaning, moisture control, and restoration-related services for residential and commercial customers.
AdvantaClean was previously acquired by Home Franchise Concepts in 2019 before returning to Dudan’s platform through the new transaction.
HomeFront Brands said the acquisition strengthens its position within restoration and environmental services categories while expanding its broader home and commercial services platform.
Founded in 2022, HomeFront Brands has expanded to more than 700 territories across the United States and Canada through a portfolio that also includes Temporary Wall Systems, Roof Scientist, The Designery, Top Rail Fence, and Window Hero.
The company said its strategy focuses on capital-efficient franchise growth, operational support, thematic service category expansion, and strategic acquisitions.
HomeFront Brands stated that AdvantaClean franchisees will gain access to the company’s operational infrastructure, resources, and growth platform following the acquisition.
KEY QUOTES:
“My professional career has come full circle as a business I spent my life building for 25 years is now part of our family of brands once again. Our mission at HomeFront Brands has been to deliver enterprise-level solutions to local business owners, with our C.A.R.E.S. values as guiding principles. Bringing AdvantaClean back into our ecosystem is both deeply personal and strategically powerful, as we continue expanding HFB into the premier franchise platform in home and commercial services.”
Jeff Dudan, Founder And Chief Executive Officer, HomeFront Brands, And Founder, AdvantaClean
“We are delighted to join HFB. Our franchise network and customers will benefit from HFB’s vast expertise and extensive knowledge of the restoration category.”
Jim Thoma, Vice President, AdvantaClean
