Honk Technologies announced it has been acquired by Frontenac and simultaneously completed a strategic add-on acquisition of CurbsideSOS, bringing together two companies focused on advancing digital infrastructure for roadside assistance, accident management, and mobility services.
The combined company will be led by former Grubhub executives, including Adam DeWitt as CEO, Matt Maloney as Chairman, Eric Ferguson as COO, and Morgan Hughes as CFO. The leadership team brings experience scaling large logistics marketplaces, which the company plans to apply to modernizing roadside assistance through AI-powered dispatch, real-time visibility, and a more connected service provider network.
Honk has spent the past decade building a digital roadside logistics platform designed to replace traditional call center dispatch systems and closed provider networks. Its platform connects drivers with service providers in real time based on location, performance, and job fit, while offering enterprise partners transparency into service performance, costs, and customer experience.
The company aims to address increasing demands from insurers, automakers, fleets, and mobility providers for faster response times, improved cost control, and better visibility into roadside and claims-related services. By combining with CurbsideSOS and leveraging the new leadership team’s logistics expertise, Honk plans to accelerate innovation across the industry.
Corey Brundage, founder of Honk, said the transaction builds on years of development focused on solving complex challenges in roadside assistance, including accident handling and secondary towing. Matt Maloney also highlighted similarities between roadside assistance and food delivery, noting both rely on time-sensitive, localized services powered by distributed operators.
Frontenac, a Chicago-based private equity firm, invested in the transaction as part of its strategy to partner with experienced operators to build market-leading companies through acquisitions and operational improvements.
KEY QUOTES
“As we looked across the roadside industry, Honk’s technology platform stood out for transforming how roadside services are delivered. We are excited to build on Honk’s progress by being the best partner to every side of the network: enterprise partners, roadside service providers, and of course, motorists.”
Adam DeWitt, CEO of Honk and Former CEO of Grubhub
“We focused on solving the hardest problems in enterprise roadside assistance, secondary tows, accident handling, and transparency. Combining that work with CurbsideSOS’s scale and leadership creates something the industry hasn’t had before.”
Corey Brundage, Founder of Honk
“Both are time-critical, local services powered by small operators. When logistics and incentives are designed correctly, the experience improves for everyone involved. While not food delivery, roadside assistance is a true three-sided network. We know from our history that focusing on carriers’, motorists’, and service providers’ unique needs will create a better experience and more value for everyone.”
Matt Maloney, Chairman of Honk and Founder of Grubhub
