HOOTL, an innovative company using artificial intelligence to enhance healthcare operations, has announced it has raised $6.5 million in a Series A funding round, led by 5IR Funds. This investment will enable the company to continue developing cutting-edge automation solutions that address the significant challenges facing the insurance processing sector in healthcare.
The healthcare industry has long suffered from inefficiencies related to insurance processing, resulting in substantial financial losses and increased frustration among providers. HOOTL aims to tackle these issues directly by leveraging AI combined with regulatory intelligence. This unique approach positions the company to effectively resolve the bottlenecks that have hindered providers for decades. HOOTL has already begun its initial rollout in dental practices, where its solutions have proven successful in navigating existing systems.
At the core of HOOTL’s mission is the development of specialized workflows that not only reduce insurance claim denials but also simplify the tracking of policy changes and enable real-time validation of claims. The impact of these inefficiencies is staggering, with over $450 billion lost each year in the U.S. alone due to denied claims and administrative friction. HOOTL is committed to establishing a critical infrastructure layer that enables secure and compliant automation within the healthcare system, thereby aiding in the recovery of lost resources.
What sets HOOTL apart from its competitors is its comprehensive suite of AI agents and unique communication capabilities. The company also enjoys privileged access to regulatory bodies and possesses deep expertise in navigating complex healthcare policies. This advantageous position allows HOOTL to anticipate and respond quickly to policy shifts, embedding compliance and trust directly into its automation framework—an ability that few competitors can reliably claim.
Unlike many companies that deploy generic AI solutions, HOOTL focuses on creating domain-specific AI agents that work closely with policy intelligence. This initiative empowers healthcare providers to engage with insurers confidently, knowing that their systems remain in alignment with the latest regulatory mandates and requirements from payers.
HOOTL has begun its initial implementation within dental practices, where the effectiveness of its solution has been confirmed against both current and legacy platforms. Plans are in place for a wider rollout across partner networks, which is scheduled for the fourth quarter of 2025.
The funding raised will accelerate HOOTL’s efforts in product development, regulatory readiness, and market expansion. This progress will ensure that healthcare providers gain crucial visibility into policy changes and have strong protections in place for their revenue streams.
In a landscape where over 850 million claims are denied each year, and more than 90% of practices identify insurance complexities as a key barrier to growth, HOOTL offers a promising bridge to a more efficient future in healthcare.
By combining advanced AI agents, access to regulatory insights, and real-time policy validation, HOOTL aims to recover revenue and build a foundation of trusted automation in the industry.
KEY QUOTES:
“HOOTL represents the next evolution of healthcare automation: domain-specific, compliance-aware, and trust-first by design. The combination of cutting-edge AI and regulatory intelligence makes HOOTL uniquely equipped to solve the insurance bottlenecks that have plagued providers for decades.”
David Carstens, Founder and General Partner at 5IR Funds
“Our mission is simple but bold: stop the financial bleed in healthcare by applying AI where it truly matters—at the interface of providers, payers, and regulators. Because of our access to policy makers and regulatory bodies, we’re not just reacting to changes—we’re building systems that anticipate them. That’s how we restore trust and unlock real, measurable value for practices.”
Denver Riggleman, CEO of HOOTL
