House of Vanderbilt, known as the first official family office of the Vanderbilt family, has appointed Impact Partners co-founders Jonathan Zaback and Jay Kolbe to its advisory board as the organization seeks to broaden its strategic reach across communications, reputation leadership, and the family office ecosystem.
The appointments bring two strategic communications executives into the House of Vanderbilt’s advisory ranks at a time when many family offices are becoming more intentional about external positioning, branding, and stakeholder engagement. Zaback and Kolbe are co-founders and senior managing partners of Impact Partners, a strategic communications and public relations firm that advises family offices, funds, and founders.
House of Vanderbilt said the additions support its goal of bridging multi-generational legacy with what it called next-generation influence. The organization, founded by Consuelo Vanderbilt Costin, said it has built a platform focused on legacy stewardship, philanthropic engagement, luxury partnerships, and cross-generational strategic initiatives, and that Zaback and Kolbe will help strengthen its ability to deploy strategic communications to expand brand reputation and market leadership.
Impact Partners said it has developed a communications model tailored to the family office sector, helping historically private families participate in high-value conversations while protecting their reputations and long-term legacies. House of Vanderbilt added that the firm has been selected as its strategic communications partner.
KEY QUOTES:
“Jonathan and Jay bring a powerful mix of communications intelligence, strategic perspective, and relationship depth. Their work with leading family offices, global investors across VC, PE, and other fund strategies, and influential founders has helped define how reputation, legacy, and capital intersect. As we continue expanding House of Vanderbilt as both a family office and a global platform, their counsel will be critical in shaping our long-term vision, value creation, and impact.”
Consuelo Vanderbilt Costin, Founder, House of Vanderbilt
“It’s an honor to join the advisory board of House of Vanderbilt, a responsibility I take very seriously. What Consuelo is building reflects a disciplined approach to stewardship—respecting legacy while intentionally shaping relevance, influence, and impact for a global, next-generation audience. I’m also deeply proud that Impact Partners—having earned trusted, insider standing within the family office community—has been selected to represent the first official family office of the Vanderbilt family as a client, and that I have the opportunity to contribute to the platform as a member of its advisory board. This work is meaningful to me both personally and professionally.”
Jonathan Zaback, Co-Founder and Senior Managing Partner, Impact Partners
“House of Vanderbilt represents a powerful convergence of heritage (brand), philanthropy, and next-generation leadership. While family offices have historically relied on discretion and relationships to exercise their business interests, that model is evolving. Increasingly leading families are adopting intentional, brand-forward strategies to enhance the credibility and the value of their engagements; similar to those used by Fortune 500 companies, startups, and venture capital firms. A clear and authentic brand can amplify philanthropy, unlock partnerships, and attract high-quality investment opportunities, all while serving as a values-based north star for recruiting top-talent and purposeful founders. Consuelo is uniquely positioned to lead this shift, and I’m honored to have the opportunity to contribute to the global expansion of her platform.”
Jay Kolbe, Co-Founder and Senior Managing Partner, Impact Partners
