HousingWire announced the acquisition of Keeping Current Matters (KCM), adding the real estate marketing and education platform to HousingWire Solutions and expanding its capabilities with more localized housing market intelligence designed to help agents win listings and strengthen client relationships.
KCM, which provides charts, presentations, scripts, and marketing content for real estate professionals, will become part of HousingWire Solutions alongside Altos and RealTrends under the leadership of Executive Vice President Mark Adams. The integration will allow agents to access more timely and market-specific information within the tools they already use to educate clients and conduct listing presentations.
HousingWire Data already powers KCM Local, which delivers property-level market intelligence within the platform. Following the acquisition, HousingWire plans to further enhance KCM’s content, presentations, and scripts with additional local market insights to help agents translate data into more effective conversations with buyers and sellers.
The transaction marks HousingWire’s fifth acquisition since 2020 and further expands its platform serving professionals across the real estate, mortgage, and homebuilding industries.
Monhegan Partners LLC and Newport LLC served as transaction advisers, and The Miller Law Firm PLLC acted as legal counsel to Keeping Current Matters.
KEY QUOTES:
“Agents don’t need more data, they need the right intelligence in the moment they’re sitting across from a client. KCM has earned agents’ trust for years by making the market easy to explain. With HousingWire’s data behind it, that story becomes local and specific to the exact market each agent works in, driving sharper conversations, stronger listing presentations and more transactions.”
Clayton Collins, CEO, HousingWire
“We built KCM to help agents explain the market with confidence, and our members have rewarded that with their trust for years. With HousingWire’s data and resources behind the platform, our customers get a more local, more powerful product and an even better reason to bring KCM into every client conversation.”
Bill Harney, CEO, Keeping Current Matters
“The integration with HousingWire makes our users more local, more relevant and more valuable to the clients they serve. It’s a natural next step in the direction our members have been moving all along.”
David Childers, President, Keeping Current Matters
