Hovercraft Ventures, a global experience and innovation venture platform, has acquired Visual Endeavors, a Santa Cruz, California-based design and creative solutions agency known for immersive work across live entertainment, brand activations, and experiential installations.
Visual Endeavors has contributed to major projects, including the Backstreet Boys and Zac Brown Band residencies at The Sphere, as well as tours for Green Day, Deftones, and Morgan Wallen. The firm is led by founder and executive director Aron Altmark, and is known for blending technology and creative execution to deliver immersive experiences.
With the acquisition, Visual Endeavors joins Hovercraft Ventures’ growing roster, which the company said includes recently acquired businesses Raw Cereal, Hovercraft, and OMM. Hovercraft Ventures positions the platform as a consolidated home for creative, production, and technology companies spanning entertainment, retail, sports, and other experience-driven markets, with shared access to capital and operational support designed to enable collaboration across the group.
A key part of Visual Endeavors’ offering is its in-house PixelCannon computing platform, which it describes as a rugged, economical rendering solution built for the entertainment industry and used for media serving, rendering, and real-time visualization. Visual Endeavors also serves as the official North American Creative Solutions Provider for BlackTrax and maintains a large rental inventory of the real-time tracking technology in the U.S., which the companies said can scale further with platform support.
Visual Endeavors also operates a Santa Cruz studio that functions as a collaboration hub, research and design facility, and public-facing art installation space, with an inventory of partner technologies used to develop and test new solutions and to host guest artists.
KEY QUOTES:
“Aron Altmark has long been the secret ingredient for the biggest names in touring, masterfully blending complex technology with pure creative vision. Bringing Visual Endeavors into our roster adds a foundational layer of technical genius that allows Hovercraft Ventures to capture a greater share in the experiential ecosystem and will power the next generation of experiences from our entire platform.”
Jeff Kaplan, CEO and Founder, Hovercraft Ventures
“We’ve built our reputation by partnering with the best in the business. Now, as part of Hovercraft Ventures, we have a true home that gives us the shared resources and collaborative engine to innovate experiences, at a scale we’ve always imagined, to our current and future clients.”
Aron Altmark, Founder and Executive Director, Visual Endeavors
