Vancouver-Based Hubb Raises $6.3 Million To Scale Its Event Management Technology Business

By Annie Baker • Oct 18, 2018

Hubb is a Vancouver, Washington-based event management technology company that has announced it has raised $6.3 million in Series B funding this week. This round of funding was led by Five Elms Capital and it also included a follow-on investment from Oregon Venture Fund and Elevate Capital.

Founded by Allie Magyar, Hubb makes it easier to collect, manage, and market event data. Magyar decided to launch Hubb due to the problems that she faced as a seasoned corporate event manager. Hubb’s scalable solutions enable managers to handle events of all sizes.

“We’re thrilled to partner with Five Elms Capital. This new funding will allow us to scale our business while we continue to innovate and push the industry towards data-driven decision-making,” said Hubb founder and CEO Allie Magyar. “There is a great deal of momentum in the event technology space and we’re excited to lead the industry’s use of true SaaS technology for meetings and events.”

In conjunction with this round of funding Joe Onofrio of Five Elms is joining Hubb’s board of directors. So far, Hubb has raised a total of $10 million in funding.

“We are very impressed with what Allie and the amazing team at Hubb has accomplished so far,” commented Oregon Venture Fund investor and Woobox CEO George DeCarlo. “They’ve built an enterprise-class event management platform that solves a critical business need for their customers. We’re excited about their plans to scale the organization and continue their phenomenal growth.”

How does Hubb work? The company’s event management solutions and business intelligence tools enable innovation and data-driven decisions for the events industry. Some of Hubb’s clients include Microsoft, Atlassian, Tableau Software, Biotechnology Innovation Association and the Consumer Technology Association (CES). Hubb’s use of machine learning and AI provides insights to help event managers make smarter decisions based on event content and it helps improve event ROI.

“Allie and the Hubb team continue to improve the way events are run. Hubb has built an intuitive, scalable platform that has proven its ability to drive ROI for customers at many of the largest events in the world. Equally impressive is the team and culture that Allie has fostered,” added Onofrio. “We firmly believe that culture is crucial in scaling a world class software business and we are excited to support Allie in her goal of expanding her team and cementing Hubb as a leader in event management.”

With this round of funding, Hubb is planning to better support customers, further scale its business, and develop additional event content and meeting management solutions. Plus the company is going to hire more staff in sales, customer support, development, and marketing.

“Hubb is a fast-growing startup that represents the future of our region, directly contributing to the growth of the local economy with their innovative ideas and execution,” explained Elevate Capital managing director Nitin Rai. “We are happy to continue to invest in Allie Magyar and her team. Their incredible track record over the past two years in building a great event management technology platform and executing on their vision made it an easy decision for us to further invest in Hubb.”