Hubbl Technologies, a company positioning itself as an intelligence layer for the agentic era, said it has raised $6 million in a Series A round led by Salesforce Ventures, with participation from Industry Ventures. The company said the financing will accelerate development of its Intelligence Platform and expand its ability to deliver contextual intelligence to enterprises as they adopt AI-driven business operations.
Hubbl said it addresses a core challenge in moving generative AI from pilots to production, arguing that the lack of context prevents AI initiatives from delivering business value. The company said its platform optimizes the value enterprises derive from Salesforce by layering organizational and process intelligence into a single contextual view, benchmarking Salesforce metadata against best practices and patterns learned from thousands of organizations. Hubbl said the approach is designed to give AI systems and teams a deeper understanding of Salesforce environments, enabling them to act on data with greater confidence.
The company said it helps customers clear technical debt, complex automation, and inefficient processes to shorten the path from decision to impact. Hubbl said it was launched in 2022 and now has more than 4,000 customers, citing Coastal, MagMutual and Slalom as examples.
KEY QUOTES
“As 2026 shifts into the agentic era, enterprise businesses are at risk of being left behind because of their opaque and complex systems. Hubbl transforms this complexity into clarity, giving both AI and teams the deep understanding they need to act with confidence from day one. This investment will accelerate our work in the agentic era, where context becomes the competitive advantage and enterprises finally unlock the full value of the systems they’ve spent years building.”
Rob Acker, Chief Executive Officer, Hubbl Technologies
“As our Salesforce footprint grew, Hubbl became critical infrastructure for speed, visibility, and trust into a process that’s traditionally high-risk. This investment reflects the balance between ecosystem enterprise-grade governance and innovation at speed that the ecosystem needs as it continues to evolve.”
Eric Berridge, Chief Executive Officer, Coastal
