HubiFi, a revenue recognition platform designed for high-volume subscription businesses, announced the appointment of Caitlin Steel as its first Field Chief Financial Officer. The move represents a significant milestone for the company as it continues building the financial infrastructure needed to support its next stage of growth.
Steel joins HubiFi in a customer-facing CFO role created to bring executive-level finance expertise directly into customer relationships. In this position, she will work closely with controllers and CFOs using the platform, helping shape product development based on customer feedback while serving as a strategic peer and advisor. She brings more than 35 years of experience spanning finance and product leadership roles.
Prior to joining HubiFi, Steel served as a product management leader at Meta, where she focused on developing products that leveraged artificial intelligence to streamline workflows and improve user experiences. She also has more than a decade of product management experience, holds a CPA certification, and earned an MBA from Golden Gate University.
According to HubiFi, Steel’s appointment aligns with the company’s strategy of hiring experienced operators who have firsthand knowledge of the challenges customers face. The company believes this approach helps ensure that the professionals building and supporting its platform have direct experience with the financial and operational issues its customers encounter.
The appointment comes during a period of rapid expansion for HubiFi. The company said it has increased revenue twelvefold over the past 18 months and recently launched an integration with the Stripe App Marketplace, expanding access to its revenue reconciliation technology for subscription-based businesses.
Steel will help guide the continued development and scaling of HubiFi’s revenue recognition platform as the company seeks to capitalize on growing demand within the subscription economy.
Founded in 2023 by Jason Berwanger and Bill Kaper, HubiFi provides a GAAP-compliant revenue recognition and reconciliation platform for businesses with high transaction volumes using Stripe. The company’s software automates accounting and reconciliation processes, helping organizations close accounting periods more quickly and efficiently.
KEY QUOTES:
“It was important to me to hire someone who has experienced the problem from the customer’s seat. Caitlin understands what our customers need from us because she has been one. She has extensive experience in scaling finance functions in complex spaces, and I’m excited to have her onboard to take HubiFi into the next phase of its growth.”
Jason Berwanger, CEO and Co-Founder, HubiFi
“I’ve spent my career leading teams to create scalable processes and systems that align with company goals and customer needs. Revenue recognition is one of the most challenging and pervasive problems in finance operations, and I’m excited to join Jason and the team at HubiFi working to bridge that gap for customers.”
Caitlin Steel, Field Chief Financial Officer, HubiFi
