- Hulu chief marketing officer Kelly Campbell has been promoted to the role of president at the video streaming service
Hulu chief marketing officer Kelly Campbell has been promoted to the role of president at the video streaming service, according to Deadline. The decision for Campbell’s promotion was made by Direct-to-Consumer & International chairman Kevin Mayer less than a month after Hulu’s responsibilities fell under his role.
Campbell will report to Mayer and she is succeeding Randy Freer — who left the company following the restructuring. And Campbell will not be directly overseeing the original programming at Hulu. That role will still be handled by the group managed by Peter Rice and with Dana Walden, chairman of Disney Television Studios and ABC Entertainment. Plus FX chairman John Landgraf will be handling the FX on Hulu portfolio.
“Kelly is an immensely talented leader who has been a driving force in defining Hulu’s brand vision and strategy,” said Mayer via Deadline. “She has built a tremendous multi-talented team and developed strategic campaigns that helped double Hulu’s subscriber base. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the U.S. and beyond.”
Before starting at Hulu, Campbell had worked at Google for about 12 years. She worked in marketing roles across Google Ads and Google’s cloud businesses. And before that, she started her career working in finance as an investment banking analyst at JPMorgan.
“This is a time of tremendous growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter,” added Campbell. “The Hulu team is among the brightest, most technologically and creatively audacious in the industry, and I know we are going to do great things as part of the pioneering and equally bold team Kevin has built at DTCI.”