Humana (HUM) Signs Deal With Salesforce (CRM) For Personalized Healthcare Initiative

By Amit Chowdhry ● September 5, 2020

Global CRM leader Salesforce (NYSE: CRM) has announced a multi-year agreement with Humana Inc. (NYSE: HUM) — which is a leading health and well-being company to deliver personalized healthcare experiences for its members

Global CRM leader Salesforce (NYSE: CRM) has announced a multi-year agreement with Humana Inc. (NYSE: HUM) — which is a leading health and well-being company. As part of the deal, the companies will help deliver a more connected and personalized healthcare experience for its members.

Humana is deploying Salesforce Health Cloud to help power its Enterprise Clinical Operating Model (ECOM), a new care management technology platform that will facilitate integrated care coordination between its members, care teams, and provider communities.

Due to advances in technology, healthcare is delivered beyond doctors’ offices. Now people receive healthcare via telemedicine, primary care clinics, and home health. And because of this, Humana is building a care coordination platform that its trusted multidisciplinary care team can access to stay aligned on its members’ needs to receive care and stay healthy.

The implementation with Salesforce and API-led connectivity using MuleSoft will provide Humana’s care teams with the ability to easily collaborate by offering a single and central view of each member’s complete clinical history and insight into social, environmental, and lifestyle factors impacting that same member’s health.

And in addition, Humana and Salesforce will collaborate on the development of transformative healthcare solutions through a joint Healthcare Innovation Lab, based in Humana’s Boston studio_h, where the companies will co-create and co-innovate with the goal of solving today’s healthcare challenges.


“Humana’s journey towards integrated care is so important to delivering the best possible health outcomes for our members. As part of this important work, we’re advancing interoperability so providers and participants in a member’s care team have connected, simplified healthcare experiences that inherently gives them the freedom to serve the member. By improving team collaboration and helping to coordinate the care of our members, we can allow them to focus on their health, instead of updating each doctor and clinician they see.”

— William Fleming, President of Clinical and Pharmacy Solutions at Humana

“We are thrilled to partner with Humana to power its digital transformation and connect the healthcare ecosystem across members, providers and caregivers. With Salesforce, Humana will transform the member care experience and support the health and wellness for millions of its members.”

— Dr. Ashwini Zenooz, Chief Medical Officer and SVP of Healthcare and Life Sciences at Salesforce