Humble Bundle (a digital retailer with a goal) to be a force for good in the world announced it has surpassed a momentous milestone: raising over $250 million for charities worldwide, together with its global community of game, book, and software lovers, by directing a portion of nearly every sale to a variety of worthy causes.
This announcement coincides with the release of the Humble 2023 Social Impact Report, which highlights the results of last year’s donations, exceeding $14.4 million and supported more than 7,500 charities across a range of categories, including Humble’s five core social impact focus areas: Health and wellbeing, Crisis & Disaster Relief, Equity & Inclusion, Quality Education, and Climate Change & Sustainability.
Launched in 2010 by Jeff Rosen and John Graham, a couple of gamers seeking a new way to raise money for various charities, Humble Bundle pioneered the game bundle-for-charity model. And since then, the company expanded its offerings and grown its focus on doing good, integrating it into every aspect of its business and operation. The community has grown and demonstrated that being a force for good lies at the heart of what people want from the products and businesses they support.
The Humble 2023 Social Impact Report highlights several direct results of last year’s fundraising:
1.) Humble’s community and content partners helped raise over $5 million to address some of the most devastating tragedies worldwide, including the floods in Libya, the earthquakes in Morocco and the Türkiye-Syria region, the Maui fires, the humanitarian crisis in Israel and Gaza, and the conflict in Sudan, in addition to providing ongoing support in Ukraine and Haiti. And given the expeditious need for funding in crisis situations, Humble established a forward-fund initiative with longstanding charity partner Direct Relief, enabling funds to be raised and earmarked before a crisis or natural disaster occurs so they can be deployed faster than ever.
2.) Humble directed a significant percentage of its total impact funds in 2023 toward charities whose work directly helped people survive whether from disease, food and water insecurity, mental health issues, or other challenges. And partnering with charities like The Global FoodBanking Network, charity: water, Active Minds, Prevent Cancer Foundation, SpecialEffect, The Trevor Project, and more, Humble is helping to ensure sustainable solutions that promote global well-being.
3.) Through work with charity partners such as Room to Read, Little Free Library, and First Book, Humble helped bring 36,437 diversity-positive books to schools and libraries. And Humble’s efforts with the National Coalition Against Censorship and Every Library supported their focus on diversity and representation, and partnering with the Malala Fund and buildOn helped overcome gender, economic, and literacy barriers to education and resources.
4.) Humble continued its support for equity and inclusion by promoting representation through its Black Game Developer Fund and through its partnership with organizations such as Gameheads. And to combat the lack of access to STEM disciplines for women, Humble deployed a strategy of focusing on charities seeking to educate and empower girls from a young age up through those entering the workforce, including Girls Who Code, NPower, and the Girls Make Games Scholarship Fund.
5.) Humble raised over $1 million last year for charities committed to addressing some of the biggest contributors to climate change. And working with organizations at the forefront of meaningful environmental work like One Tree Planted, Coral Guardian, and Cool Effect, Humble mobilized its community in support of neutralizing carbon, preserving oceans and aquatic life, and renewing forests to make the world a healthier, more sustainable place.
KEY QUOTE:
“We are so grateful to our community and our content and charity partners for helping us fulfill our mission to make a difference in the lives and causes most in need around the world. While we’re proud to have brought funding and awareness to some of the most urgent social and environmental issues over the years, more is always needed; we’re looking forward to continuing to tackle these challenges with our community and partners in the years ahead.”
– Kamini Tiwari, Humble’s vice president of social impact
