Hunt Scanlon Ventures Invests In Millionways, Building The Behavioral Intelligence Layer For AI

By Amit Chowdhry ● Yesterday at 11:09 AM

Hunt Scanlon Ventures, an M&A advisory firm focused on the human capital markets, has completed an investment in millionways, a New York-headquartered frontier lab building a behavioral intelligence layer for AI. millionways pioneered the development of a proprietary Large Psychology Model, Thorsten-4, designed to understand human signals, motives, communication patterns, and behavior, with applications across AI governance, executive hiring, talent management, and leadership assessment.

The company is led by co-founders Martin Cordsmeier and Max Weidemann. Underlying Thorsten-4 is more than a decade of proprietary psychological research and development and 35 million tagged words of behavioral data, supporting millionways’ ability to identify behavioral patterns and translate human interactions into structured, explainable intelligence. The technology is already proven in the human capital sector, with applications spanning executive hiring, leadership assessment, succession planning, talent management, and organizational decision-making.

The investment comes as artificial intelligence moves deeper into environments where decision quality, leadership, trust, and human interaction matter as much as workflow efficiency. Hunt Scanlon Ventures represents both buy-side and sell-side clients across human capital verticals including executive search, culture and leadership consulting, interim and on-demand talent solutions, RPO, HR technology, and executive coaching, and also invests as a limited partner in top-tier talent platforms, often co-investing alongside venture capital managers in the sector.

KEY QUOTES:

“millionways is a trailblazer in behavioral intelligence. As investors, we see behavioral intelligence as a new layer of AI infrastructure, giving artificial intelligence a missing layer, the ability to interpret the human dynamics behind communication and decision-making. We see the ability to translate human behavior into actionable business intelligence as increasingly important across the human capital markets. Those are not small efficiency gains. Those are enterprise value levers. As foundational AI models become increasingly commoditized, the ability to understand the human context behind an interaction becomes more valuable, not less.”

Scott A. Scanlon, CEO and Co-Founder, Hunt Scanlon Ventures

“The next leap in AI isn’t another model that knows more. It’s AI that understands people better. We built millionways to give AI that missing layer: a scientifically grounded, explainable understanding of human motives, behavior and context. Hunt Scanlon immediately understood why that becomes critical as humans and AI agents increasingly work together.”

Max Weidemann, Co-Founder and CTO, millionways

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