Hurray’s GIRL BEER has raised $5 million in a seed funding round to support its national expansion strategy, following an initial launch and rapid growth across California and other U.S. markets. The Los Angeles-based flavored light beer brand said the investment was led by Lakehouse Ventures, with participation from Spice Capital and several consumer packaged goods industry insiders and entertainment executives.
The company said the new capital will help accelerate its retail expansion across the United States and strengthen its sales and marketing efforts as it builds a nationwide presence. After launching in fall 2024, the brand gained early traction in California and expanded into the Southwest and Texas through distribution partnerships with Anheuser-Busch and Molson Coors distributors.
During its first year, the company secured retail placements with major national grocery chains, including Walmart, Kroger, Albertsons, and Whole Foods. The company said it achieved top-15% performance across many grocery chain accounts in its home market and is now focusing on expanding its distribution footprint and increasing sales velocity in existing markets.
As part of its growth strategy, the brand plans to deepen distribution in its current regions while selectively entering new markets where demand from Gen Z, Millennials, and college communities is strong. The company said it is already in advanced discussions with distributors and retail partners in the Midwest and Southeast as part of its 2026 expansion plans.
The funding will also support the launch of seven new flavors in the company’s flavored light beer lineup: Strawberry, Mango, Tangerine, Peach, Passionfruit Orange, Strawberry Watermelon, and Grapefruit Guava. Each product contains 95 calories, 4.2% ABV, and no added sugar, and will be offered in both six-packs and mixed variety 12-packs.
Alongside its product expansion, the company has strengthened its leadership team. Hurray’s GIRL BEER retained BrightBev founder Jeff Agase to lead distributor expansion, hired former Juneshine Vice President Matt Webster to oversee operations and production, and appointed Elisha Sevier, founder of Peaklign Partners and a former Red Bull and Walmart executive, to lead retail sales. The company also added creative talent from Liquid Death to support its marketing strategy.
The brand said the investment will also fund additional viral marketing campaigns designed to drive brand awareness and support its national rollout.
Founded by Ray Biebuyck, the brand positions itself as a flavored light beer designed to attract younger consumers and broaden participation in the beer category through new flavor options and culture-driven branding.
KEY QUOTES:
“Beer is one of the most untapped frontiers in beverage for new-entrant brands. For the first time in history, the majority of alcohol consumers under the age of 30 are female. Nearly 60% of those women say they don’t drink beer because the category lacks flavor options. There is a clear opportunity to bring more fun and flavor to beer, and after proving the concept in our home market in 2025, we’re excited to take the next step. We’ve been incredibly fortunate to partner with blue-chip distributors and retailers as we head into a major 2026 expansion. This is the year we establish the brand across multiple markets – taking what we’ve learned from our California launch and scaling it nationally.”
Ray Biebuyck, Founder And CEO, Hurray’s GIRL BEER
“Beer is a $100+ billion category, yet it has seen very little real innovation in the last decade. As an investor, there aren’t many markets where you see a dynamic like this. Combine that with a founder like Ray, who has both cultural and product insight, and we believe there’s a recipe to build something incredibly special.”
John Neamonitis, Founder And General Partner, Lakehouse Ventures
“Ray is a one-of-one founder – combining the business rigor of an investment banker with the cultural instinct of an art history major. You can see it in the product – it speaks for itself. Ray saw what the broader beer industry missed: the next generation of drinkers wants flavor, fun, and brands that reflect culture. We’re excited to double down as the company scales nationwide and Hurray builds a platform of brands across beverage.”
Maya Bakhai, Founder And Managing Partner, Spice Capital
“This is my favorite beer.”
Valerie Biebuyck, Supporter Of The Brand
