Hyland, a global leader in enterprise content management and pioneer of the AI-native Content Innovation Cloud, announced the appointment of Lubor Ptacek as Senior Vice President of Product Marketing, reinforcing its push to advance product storytelling and global go-to-market strategy as it scales its agentic enterprise vision.
In this role, Ptacek will lead Hyland’s global portfolio and product marketing strategy, overseeing how the company’s AI-native technologies are positioned, packaged, and delivered across industries and regions. His mandate includes sharpening product narratives, enabling go-to-market teams, and driving broader market impact as Hyland continues expanding its intelligent content and automation capabilities.
The appointment reflects Hyland’s focus on accelerating growth through stronger alignment between innovation and commercialization. As the company builds momentum around its agentic enterprise strategy, Ptacek’s leadership is expected to play a central role in translating technical advancements into clear customer value propositions.
Ptacek brings more than 20 years of experience leading product marketing efforts across major enterprise software companies, including Egnyte, OpenText, and Documentum. He has also served as a board member of AIIM International, contributing to industry-wide advancements in information management. His background includes shaping category narratives, launching products, and enabling sales and marketing organizations to execute effectively.
Hyland continues to position its Content Innovation Cloud as a foundation for enterprise-wide intelligence, helping organizations unlock insights and automate processes at scale. The company serves thousands of global customers, including many Fortune 100 firms, as it works to define the next phase of AI-driven enterprise operations.
KEY QUOTES:
“As Hyland continues to shape the future of intelligent content and agentic automation, Lubor will play a pivotal role in amplifying our agentic enterprise vision. His proven ability to translate innovation into market success, combined with Hyland’s world-class teams, will further strengthen how we showcase our technology and deliver value to customers and partners as we continue to grow.”
Jitesh S. Ghai, CEO, Hyland
“Hyland’s ECM leadership and agentic enterprise roadmap makes this an inspiring time to join the company. I look forward to working with our talented teams to deliver compelling product narratives, drive market impact, and help customers unlock the full potential of intelligent content and agentic automation across their organizations.”
Lubor Ptacek, Senior Vice President Of Product Marketing, Hyland
