Hyland Software announced the appointment of Tracy Roccasalva as Chief Marketing Officer, as the company accelerates its global growth strategy in enterprise content management and AI-driven platforms.
Roccasalva will lead Hyland’s global marketing organization, overseeing go-to-market strategy, demand generation, and category positioning as the company expands its presence in what it describes as the emerging “Agentic Enterprise” category. The appointment comes as the enterprise content management market undergoes a significant shift toward AI-powered content intelligence and automation.
Hyland, known for its Content Innovation Cloud platform, is positioning content as a central layer for orchestrating AI-driven workflows across enterprises. The company serves thousands of organizations globally, including many Fortune 100 companies, and is aiming to translate its AI strategy into measurable business outcomes for customers.
Roccasalva brings more than 20 years of experience in enterprise technology marketing. She has held senior leadership roles at companies including Informatica, VMware, RSA Security, FireEye, Cisco, and Ping Identity, where she most recently led global marketing during a period of product transformation and growth.
Her expertise spans demand generation, pipeline strategy, and category creation, with a focus on data-driven marketing and emerging approaches such as AI-powered micro-segmentation. Hyland expects her leadership to help scale growth, sharpen its market positioning, and drive adoption of its AI-native platform.
The appointment reflects broader industry trends, as enterprise software companies invest in marketing leadership capable of navigating the transition from experimental AI adoption to large-scale enterprise deployment.
KEY QUOTES:
“Tracy is a proven marketing leader who can shape a category narrative that moves markets and delivers the pipeline discipline to back it up. She brings a rare combination of creative thinking and execution rigor, and her ability to scale growth while translating vision into proven results will be instrumental as we lead the content-powered Agentic Enterprise category.”
Jitesh S. Ghai, Chief Executive Officer, Hyland Software
“I’m excited to join Hyland at a critical inflection point, where the market is moving from AI experimentation to real execution. As an ECM trailblazer, Hyland has a powerful opportunity to lead this era by treating content as the orchestration layer for AI-driven work, enabling customers to scale intelligently and deliver quantifiable outcomes across their most critical workflows.”
Tracy Roccasalva, Chief Marketing Officer, Hyland Software
