Hypefy announced that it has closed a $7.2 million Series A funding round. The round was led by AYMO Ventures. Returning investors Interactive Venture Partners, Oktogon Ventures, and Euroventures also participated in the financing. Their continued participation reflects ongoing investor support for Hypefy’s growth and its position in the creator marketing market.
The company has supported thousands of campaigns across 43 markets. These campaigns have generated about 700 million impressions, with Hypefy approaching the one billion impression milestone.
Hypefy plans to use the new funding to accelerate its next phase of growth. The company said it is entering a new stage of expansion as demand increases from brands and agencies looking to scale creator marketing campaigns more efficiently.
The company is also planning to double its team. Hypefy said it is looking to hire people interested in applying advanced AI to practical and high-growth marketing challenges.
Hypefy is focused on helping brands and agencies scale creator marketing. Its platform is designed to support campaign execution across multiple markets, giving customers the ability to reach audiences through creator-led content at larger scale.
The company’s traction reflects the growing importance of creator marketing as brands look for more authentic and performance-driven ways to reach consumers. As campaigns become more complex across geographies, creators, content formats, and audience segments, platforms like Hypefy are aiming to bring more automation and efficiency to the process.
Hypefy’s use of AI is central to its growth strategy. The company is applying AI to creator marketing workflows, helping brands and agencies manage campaigns with greater speed, scale, and precision.
The new capital gives Hypefy additional resources to expand its product capabilities, grow its market presence, and serve a broader customer base. The company said it is continuing to build for both existing customers and brands that are beginning to adopt scalable creator marketing.
The financing also comes as creator marketing continues to shift from experimental campaigns to a more established part of brand strategy. Hypefy is positioning itself as a platform that can help companies move beyond one-off influencer activations and run creator programs at a larger and more repeatable scale.
The company credited its team for building Hypefy into what it describes as a high-powered engine for creator marketing. With the Series A now closed, Hypefy is preparing to expand its team, customer base, and campaign volume across global markets.
