Atlas Credit Partners – an asset management firm specializing in investing and partnering with growth-oriented businesses – recently announced over a $100M strategic growth capital facility investment in Hyperice, a leading holistic high-performance wellness brand. And Atlas Credit Partners’ investment will support Hyperice’s mission to help everyone on Earth move, live, and be better through improved physical movement. This deal follows an incredible year of innovation after Hyperice added five new award-winning products to its line of high-performance wellness technology.
The introduction of the Hypervolt Go 2 has allowed athletes everywhere to take percussion massage on the go for relief anywhere. Then Hyperice followed with two new iterations in the Normatec line: Normatec 3, a fully redesigned experience to make dynamic air compression more accessible, and the Normatec Go, an expansion of the iconic Normatec line so users can experience dynamic air compression while on the move. Shortly after Normatec, Hyperice launched two new products to their Venom line: Venom 2 and Venom Go, the most innovative heat and massage wearables on the market, providing soothing relief anywhere on the body. Hyperice was also named to the annual Inc. 5000 list of the fastest-growing private companies in America.
Atlas Credit Partners has a history of successful growth investments, having invested $750 million in growth partnerships last year, utilizing the company’s 70 years of combined business experience at top-tier institutions to help its portfolio companies accelerate their business plans and expand their reach.
KEY QUOTES:
“This growth capital facility enhances our ability to develop and deliver cutting-edge products and technologies to optimize recovery and performance for people all around the globe. The team at Atlas Credit Partners is world-class, and we are excited to work closely together to execute our growth plans and take recovery to the next level.”
— Jim Huether, CEO of Hyperice
“At Atlas Credit Partners, we pride ourselves on undertaking a true partnership-based approach with our portfolio companies. We are excited to support the Hyperice team as they build on their previous successes and reach new heights. We are always looking for compelling companies ready to take the next step in their growth trajectory, and we look forward to seeing Hyperice achieve their goals this year and in the future.”
— Drew Mallozzi, Chief Investment Officer and Managing Partner at Atlas Credit Partners
