The Interactive Advertising Bureau (IAB), a trade association representing the digital advertising industry, has appointed Alison Levin, President of Advertising and Partnerships at NBCUniversal, as Chair of its 2026 Board of Directors. Levin has served on the IAB Board since 2022 and most recently served as Vice Chair, with IAB citing her leadership experience across streaming, television, and digital advertising, including prior experience at Roku.
IAB also named Alan Moss, Vice President of Global Advertising Sales at Amazon Ads, as Vice Chair for 2026. IAB highlighted Moss’s background spanning leadership roles at Amazon, Google, and PayPal, and framed the leadership transition as part of the industry’s broader shift toward AI-driven change across media, measurement, commerce, privacy, and consumer trust.
The appointments coincide with IAB’s 30th anniversary year. The organization said it will use the milestone to reflect on industry transformation, from early display standards to modern frameworks that address commerce media and responsible AI. As part of the anniversary programming, IAB plans to host a retrospective panel titled “IAB at 30: From Foundations to the Future,” moderated by IAB CEO David Cohen, bringing together past board chairs to discuss defining moments in digital advertising’s evolution, including early privacy debates, programmatic growth, and the current shift toward AI, creators, and commerce media.
IAB also detailed changes to its board roster. Newly elected board members for three-year terms include Brian Monahan, Senior Vice President at Albertsons Media Collective, and Heidi Zak, Co-Founder and CEO of ThirdLove. The broader 2026 board includes senior leaders from companies across platforms, publishers, agencies, retail media, and brands, including Netflix, Walmart Connect, The New York Times, Microsoft Advertising, Meta, and Unilever, among others. IAB said the newly appointed Board of Directors was formally announced at the 2026 IAB Annual Leadership Meeting.
Founded in 1996 and headquartered in New York City, IAB said its membership includes more than 700 media companies, brands, agencies, and technology firms involved in selling, delivering, and optimizing digital advertising. The organization also partners with the IAB Tech Lab, which develops technical standards and solutions for the ecosystem.
KEY QUOTES
“As the digital industry embarks on another seismic shift driven by AI, our industry must rethink everything from how we approach media, measurement, commerce, creativity, workflow, privacy, and consumer trust. As IAB marks its 30th year, I’m energized by the leadership Alison and Alan bring to tackle today’s complex landscape while building for what’s next. Together, they bring the strategic clarity, operational expertise, and future-focused leadership needed to guide IAB and the industry into the future. The road ahead is not incremental; it’s transformational, and industry collaboration is critical for us all to succeed.”
David Cohen, CEO, IAB
“I’ve been proud to serve on the IAB Board during a time of tremendous growth and innovation for our industry. Taking the lessons I’ve learned along the way and from my predecessor Shenan Reed, I look forward to continuing this work of bringing together diverse voices from across the ecosystem, helping brands and publishers embrace change, and ensuring our industry remains focused on delivering value to consumers and marketers alike.”
Alison Levin, President of Advertising and Partnerships, NBCUniversal
“IAB plays a critical role in bringing the industry together around the standards and transparency that unlock digital advertising’s full potential. I’m looking forward to working with Alison, David, and the IAB Board as we tackle what matters most – building new measurement solutions that deliver real outcomes, enabling AI that creates actual value, and shaping an industry that works better for everyone.”
Alan Moss, VP of Global Advertising Sales, Amazon Ads
“As IAB turns 30, it’s not just about our own milestones – it’s about honoring the digital advertising industry’s transformation and the incredible progress we’ve made together. We’ve gone from static banners to immersive, interactive, AI-powered experiences. IAB will continue helping the industry navigate change responsibly, creatively, and strategically.”
Carryl Pierre-Drews, EVP and CMO, IAB
