ID UNLIMITED announced it has signed an agreement to acquire Jetsport A/S, a Denmark-based provider of personalization and customization services specializing in sportswear and workwear. The transaction is expected to close by the end of June 2026, subject to customary conditions.
Jet Sport marks the first acquisition under ID UNLIMITED’s international expansion strategy since the company partnered with TowerBrook Capital Partners in April. The financial terms of the transaction were not disclosed.
Founded in 1971 and headquartered in Viborg, Denmark, Jet Sport is a family-owned business with more than five decades of experience in textile embellishment. The company provides screen prints, heat transfers, and embroideries to sports clubs, sporting goods retailers, workwear suppliers, and industrial clients.
Jet Sport has approximately 140 employees and has built a reputation for quality, fast turnaround, and technical innovation. The company is also GOTS-certified.
The acquisition strengthens ID UNLIMITED’s capabilities in sports and workwear, two growth segments that complement the company’s established position in professional sports personalization. The deal also brings ID UNLIMITED into the Nordic region for the first time, adding a Danish platform to its existing operations across Europe, Asia, and North America.
ID UNLIMITED provides premium equipment personalization and embellishment services for the global sports industry. The company supplies logos, patches, names, and numbers for sports apparel and works with clubs, leagues, retailers, and global sports brands. The company distributes its products in more than 80 countries.
TowerBrook Capital Partners, which partnered with ID UNLIMITED earlier this year, has over $30 billion of assets under management and focuses on transforming services businesses across Europe and North America.
KEY QUOTES:
“Jet Sport is an outstanding addition to ID UNLIMITED. The company brings strong digital capabilities, a leading position in the Nordic market, and a highly talented team. Together, we will accelerate our growth and strengthen our position as the leading global platform for sports customization and embellishment.”
Jocelyn Robiot, CEO of ID UNLIMITED
“Joining ID UNLIMITED is a natural next step for Jet Sport. We share the same entrepreneurial culture, customer focus, and growth ambitions. We are excited to continue our journey as part of a larger international platform and to contribute to the next phase of growth.”
Nichlas Mørk, CEO of Jet Sport
“Jet Sport is an exciting first step in ID UNLIMITED’s buy-and-build journey, expanding the platform into attractive adjacent segments while extending its footprint into the Nordic region. We are particularly pleased to see such strong momentum so soon into our investment in ID UNLIMITED, reflecting the quality of the management team and the significant consolidation opportunity in Europe and abroad.”
Edouard Peugeot, Managing Director, and Pierre-Louis Baverez, Senior Principal at TowerBrook
