Ideem, a company changing how users complete payments online, announced a $2.4 million seed funding round backed by Sovereigns Capital, Quona Ventures, Everywhere Ventures, Hustle Fund, Oread Angels, Network KS, and a group of strategic angel investors. This funding will advance Ideem’s goal of removing friction, fraud, and costs in mobile payment flows to deliver fast, secure one-click experiences.
Checkout remains a major pain point for platforms that are driving commerce in high-growth markets. And redirects often confuse users and interrupt the buying flow. One-time passcodes often unreliable, slow, and expensive to deliver, and even tokenized auto-pay systems leave platforms blind to account takeovers and unable to alert users when things go wrong. These gaps increase friction and fraud, while also driving up abandonment rates at the most critical moment of conversion.
Ideem tackles these pain points by keeping users inside the merchant app, eliminating cumbersome authentication steps while securing every transaction. And its Zero-Trust Secure Module (ZSM) cryptographically binds to the device to protect against account takeovers while giving payment services full visibility and control over user communication in case of errors, all while making the checkout experience feel instant and effortless.
With this new funding round, Ideem plans on scaling its partnerships across rapidly digitizing markets, helping commerce platforms turn friction-filled flows into one-click experiences.
KEY QUOTES:
“Ideem is tackling a massive and urgent opportunity at the intersection of security and digital commerce. As more platforms look for ways to reduce friction without compromising trust, Ideem’s approach delivers a rare combination of technical depth and real-world business impact. We’re excited to back this exceptional team as they redefine how authentication should work in modern commerce.”
– Jake Thomsen, Managing Partner at Sovereign’s Capital
“In the markets where Quona invests, mobile-first commerce is growing rapidly, but authentication and checkout friction remain stubborn barriers to scale. Ideem’s solution is purpose-built for these environments, replacing outdated methods with a fast, seamless, and secure experience that helps platforms convert more users and build trust at scale. We believe Ideem is positioned to become a critical part of the payments infrastructure in these ecosystems.”
– Monica Brand Engel, Managing Partner at Quona Capital
“Seamless payments isn’t a nice-to-have, it’s essential for growth. We’re helping our partners win at the moment that matters most, when trust and speed decide whether a customer completes a purchase or walks away.”
– Toby Rush, CEO of Ideem
