Ignite Visibility has acquired EverConnect, the marketing technology services platform of EverCommerce, to strengthen its position as a leading provider of tailored marketing solutions for franchises and multi-location brands.
The acquisition brings new depth to Ignite’s capabilities across home services and healthcare, integrating EverConnect’s extensive expertise in SEO, website development, lead generation, and directory listings.
EverConnect has built a strong reputation as a performance-driven marketing services provider, delivering high-quality consumer leads through specialized digital tools designed for the home services and healthcare industries. Its technology and vertical specialization will enhance Ignite’s portfolio, broadening its national-to-local approach and enabling greater scalability for clients.
The acquisition represents a significant milestone for Ignite Visibility, marking its fourth transaction since partnering with Mountaingate Capital in February 2023. The move reflects Ignite’s continued focus on innovation and growth within the digital marketing landscape.
Advisors/counsel: Morrison & Foerster served as counsel to Mountaingate Capital. Canaccord Genuity and Greenberg Traurig acted as advisors to EverConnect. Capital Southwest Corporation and Main Street Capital provided financing for the transaction.
KEY QUOTES:
“This acquisition marks a pivotal moment in our journey to become the leading ‘national-to-local’ digital marketing agency. EverConnect’s world-class technology, vertical expertise, and top-notch team will deliver meaningful value to our existing clients and expand our ability to reach new businesses. Together, we’ll deliver even more powerful solutions to our specialized customers.”
John Lincoln, CEO and Co-Founder, Ignite Visibility
“Partnering with Ignite Visibility opens new avenues to amplify our mission and extend our reach across the home services and healthcare landscape. Our shared values of innovation, customer success, and teamwork make this a natural fit. We’re excited to scale our impact with Ignite’s broader platform and resources.”
Adam Hutcheson, General Manager, EverConnect
“This acquisition is a testament to our commitment to innovation and delivering best-in-class solutions for our clients. EverConnect’s performance marketing infrastructure and deep vertical expertise are a powerful addition to our platform. Together, we’re broadening our approach to digital marketing, enabling us to help clients grow through smarter, more efficient lead generation.”
Krish Coughran, President and Co-Founder, Ignite Visibility
