iGrafx is a global leader in process intelligence, enabling the world’s enterprises to turn processes into a competitive advantage. Pulse 2.0 interviewed iGrafx chief executive officer Alexandre Wentzo to learn more about the company.
Alexandre Wentzo’s Background
Wentzo brings over 20 years of experience in the process mining and business process management industry. And Wentzo said:
“Throughout my career, I have held leadership positions in various SaaS companies. I started as a sales executive responsible for opening Casewise’s French entity, a global process modeling company, and due to the increasing success, I was named CEO of Casewise, where I executed a turnaround strategy that led to the company’s successful sale to Erwin. I also spent several years building Signavio North America into a leader in the process modeling and mining space. This achievement eventually supported the acquisition of SAP, making it a significant milestone in my career.”
“At Celonis, I held multiple Senior Vice President roles, including Senior Vice President of ISV, Senior Vice President of Asia Pacific, Senior Vice President of Japan, and Senior Vice President of Private Equity. All my roles and experience allowed me to further my career, teach me diverse ways to hone my leadership skills, and help customers leverage process mining and management technology to achieve their strategic goals.”
“My primary responsibilities encompass strategic functions aimed at driving the company’s success. This includes setting the vision and strategy to ensure that our actions align with our mission. I oversee the company’s financial health, which involves managing budgets and financial reporting to maintain our financial stability and profitability. I also identify business opportunities and partnerships while maintaining positive relationships with investors, customers, suppliers, and the broader public.”
“In the industry, staying at the forefront of innovation is essential, and I focus on fostering innovation within iGrafx to remain competitive in the market. I am also involved in building a positive corporate culture, attracting and retaining top talent, and promoting employee development for meaningful and long-term careers at iGrafx.”
Favorite Memory
What has been your favorite memory working for the company so far? Wentzo shared:
“In less than eight months since I assumed the role of CEO, we made the strategic decision to position ourselves as a new category leader in the field of process intelligence. Recently, we earned recognition from a prominent market analyst, Forrester, as a leader in Process Intelligence. This marks a significant achievement for our team. These collaborative successes and our strong teamwork have led to a memorable moment. It was genuinely rewarding to connect with my colleagues, overcome challenges together, and celebrate this success as a unified team. We anticipate many more celebrations in the future.”
Challenges Faced
What challenges have you faced in building the company? Wentzo acknowledged:
“iGrafx has been around for 30 years, and defining a new vision and strategy while ensuring short-term actions align with this vision can be challenging. The process of getting your employees to accept, understand, and embrace change takes time and demands effective communication. We are grateful for the victories that generate positive energy and reinforce our progress toward our goals. One key element is the establishment of a new company culture, maintaining a positive and productive culture that aligns with the company’s objectives and values, particularly as the company expands.”
Core Products
What are the company’s core products and features? Wentzo explained:
“We help organizations understand how their business is run and how to make it more efficient. But to do so, our clients need actionable insights through input of valuable business intelligence. We help them to see the invisible and make it more efficient.”
“Our core products include:
1.) Process360 Live – The Process360 Live Platform offers a suite of products that deliver end-to-end business process transformation. It combines the power of process mining with process design, simulation, predictive analytics, and AI-based automation that helps organizations improve operational efficiency, uncover savings, and achieve their strategic goals.
2.) Process Mining – iGrafx Process Mining enables companies to use the power of machine learning and AI to capture and visualize actual business process execution from within IT systems. It provides complete transparency into operations in real time, enabling the identification of inefficiencies, bottlenecks, and areas for improvement.
3.) Process Design – iGrafx Business Process Design enables companies to go beyond simple process modeling to continuously optimize the key processes that businesses rely on. It centralizes enterprise process knowledge, allowing companies to leverage real-time insights, simulate process changes, and design processes that best meet the goals of the business.
4.) Automation – With Process360 Live Automation, companies can create workflow applications that get the right information and work with the right people at the right time. Using AI and machine learning to add flexibility and automatic processing it reduces human activity requirements and improves business process performance.
Evolution Of iGrafx’s Technology
How has the iGrafx’s technology evolved since launching? Wentzo noted:
“In recent years, the company technology has been focused on providing the most user-friendly SaaS application for our clients, with a deep understanding that the user population has also evolved. Today, everyone deserves access to this process intelligence to make their job more effective.”
Significant Milestones
What have been some of iGrafx’s most significant milestones? Wentzo cited:
“One of the most recent significant milestones was the acquisition of the French company, logpickr, for their process mining product. When you integrate process mining into a process modeling environment, you’re merging the power of real-world process insights with the conceptual framework of designed processes. This combination allows organizations to get an accurate depiction of how their operations truly run, as opposed to relying on manual assumptions or outdated information. It empowers businesses to perform a gap analysis, contrasting the actual processes with the ideal ones and highlighting discrepancies and inefficiencies. This not only facilitates continuous improvement but also enhances visualization, enabling a clearer understanding of bottlenecks and process flows.”
“With process mining, organizations gain access to objective performance metrics, aiding in measuring improvements and refining strategies over time. Moreover, the real-world data extracted aids in more realistic simulations, leading to accurate predictions about potential process changes. Our clients are more likely to engage when presented with a clear, data-backed representation of processes. Furthermore, process mining offers a robust tool for compliance and auditing, ensuring adherence to regulations and identifying deviations. It streamlines resource allocation, promotes quicker ROI realization, and offers seamless integration with other enterprise systems. By marrying process mining with process modeling, businesses get a comprehensive view, driving more effective, data-informed process improvements.”
Differentiation From The Competition
What differentiates the company from its competition? Wentzo affirmed:
“We are establishing ourselves as a new category leader in the field of process intelligence. In doing so, we recognize the critical importance of time to our clients. Our every development is guided by this focus: delivering the best ROI in the shortest time possible. This achievement is made possible because of our unwavering commitment to understanding our customers.”
“We are also focused on understanding our customers’ needs. We continuously engage in conversations with customers, gathering feedback and identifying additional ways our software can help. We leverage advanced technology, including machine learning and AI, to ensure our products offer the highest quality experience and enable customers to truly understand how their business processes are performing and find opportunities to make impactful improvements.”
“We continue to invest heavily in process intelligence and bring decades of experience working with thousands of customers across the globe – this has helped us create a highly intuitive solution, accelerating process discovery and analysis that provides rapid ROI.”
“By integrating process mining, simulation, predictive analysis, and advanced process design, customers have the technology necessary to understand and analyze their current state, predict future process performance, and design optimal processes that drive better business outcomes. The fusion of process intelligence and process design is essential, as both components are required to make a meaningful impact based on real-time data – many of our competitors don’t offer the breadth that we do.”
Funding/Revenue
After asking Wentzo about the company’s funding information, he replied:
“To avoid disclosing any non-public information, I have to say that we have been fortunate to be backed by a private equity firm like Banneker Partners who understand our vision and who have been an amazing investment partner. In terms of revenue growth, we are aiming at a steady 30% to 40% per year, which could be accelerated by some potential acquisitions.”
Future Company Goals
What are some of the company’s future company goals? Wentzo pointed out:
“The future goal of our company is to revolutionize the field of process intelligence and how it is used to drive business outcomes. Operational intelligence is becoming increasingly important, and at its core means giving companies the insights and analysis they need to make faster, smarter decisions that give companies a competitive edge. This includes forward-looking capabilities, including predictive and prescriptive analytics.”
“We aspire to transform the way people approach decision-making, making it more accessible and actionable. Our aim is to assist organizations in efficiently running their operations by infusing process intelligence into every facet of their activities. This integration encompasses process mining, task mining, simulation, and predictive analytics. The synergy of these elements creates a significant impact.. Our team currently consists of individuals with diverse backgrounds spanning various industries to help support this company goal.”
Additional Thoughts
Any other topics to discuss? Wentzo concluded:
“We were recently recognized for the first time as a Leader in The Forrester Wave: Process Intelligence Software, Q3 2023 report. This recognition is a testament to our commitment to providing solutions that drive real value with process intelligence. In the evaluation, we achieved the highest ranking in eleven critical criteria, including vision, process simulation, process metrics, process documentation and modeling, and pricing flexibility and transparency. We’re proud of this recognition and are excited to see how our innovative products continue to transform businesses.”
