Imaginuity, a Dallas-based performance marketing company that supports franchise and multi-location brands, announced that one of its subsidiaries has acquired a digital advertising automation platform from Adwerx. The platform has long served real estate, mortgage, and other distributed organizations. And it will continue to operate with the same team of approximately 40 employees who have been supporting more than 12,000 users of the service.
The acquisition strengthens Imaginuity’s strategy to expand product-led growth and deliver scalable, personalized advertising solutions across large networks of professionals and locations. The Adwerx platform has been widely adopted across regulated and compliance-driven sectors, where brand consistency and transparency are essential. The platform supports advertising delivery across connected TV, premium web environments, social channels, and digital out-of-home placements.
The technology will integrate with Imaginuity’s performance-focused platforms, including its proprietary Pylot CMS and AdScience performance intelligence engine. Together, these platforms aim to help franchise systems and distributed organizations centralize customer acquisition, conversion, and retention within a single, unified performance infrastructure.
Leadership from the Imaginuity subsidiary emphasized that the acquisition will enable the company to deliver always-on, brand-safe, and hyper-personalized digital advertising across national, regional, and individual operator levels. The integration of the platform is currently underway and will continue progressing through 2026.
KEY QUOTES
“The Adwerx platform has been a trusted growth engine for real estate and mortgage professionals for more than a decade and plays perfectly into our product-led growth strategy. Expanding our ability to deliver always-on, brand-compliant, and hyper-personalized advertising for clients at enterprise scale accelerates our creation of a fully integrated performance infrastructure to give brands a single provider for customer acquisition, conversion, and retention.”
“The platform will help give the franchise and multi-location brands we work with brand-safe, data-driven advertising automatically, at every level, from the national brand to the individual location. This is incredibly important when you have large networks of agents, franchisees, or loan officers, and we’re thrilled with the integration that is already in motion and will continue to unfold throughout 2026.”
Taylor Calise, Chief Executive Officer of the Imaginuity subsidiary
