- Immensitas Private Limited announced recently that it raised $2.3 million in a Pre-Series A1 round. These are the details.
Immensitas Private Limited announced recently that it raised $2.3 million in a Pre-Series A1 round co-led by growx ventures, Artha Venture Fund (AVF), and DSP Investment Managers Pvt. Ltd. This funding round also saw participation from LogX Ventures and Atrium Angels, the ISB alumni-sponsored micro VC fund.
In July, the company had raised a funding round from AVF and LogX. These new funds will be used to strengthen the capabilities of Lemnisk, Immensitas’ product offering, and market expansion.
Lemnisk’s Customer Data Platform (CDP) led personalization and real-time marketing automation solution enables enterprises to connect customer data across disparate data sources and activate them across multiple marketing channels and touchpoints.
KEY QUOTES:
“We were very impressed with Lemnisk’s data-first strategy to build out their product. This is in stark contrast to the existing marketing technology ecosystem which took a channel-first approach and is now trying to reorganize around data.”
— Sheetal Bahl, Partner, growx ventures
“Rinku, Praveen & Subra have an exciting and comprehensive vision for their CDP. For enterprise marketers, Lemnisk brings the Swiss Army knife needed to execute a wide variety of data-driven marketing use cases.”
— Aditi Kothari, DSP Investment Managers Pvt. Ltd.
“The current round marks a 10x growth in our initial investment in under 8 months, as the Lemnisk team continues to leverage new-age technologies to help marketers take charge of their data! We are glad to have doubled down on this team!”
— Anirudh A Damani, Managing Partner, AVF
“This new round allows us to continue building on our ambitious vision of offering a platform that not only centralizes customer data but also quickly acts on real-time intelligence. Unlike other players who seek to replace large marketing clouds, our approach is to help customers extract better outcomes from their existing investments.”
— Subra Krishnan, CEO, Lemnisk
