Imprint, a New York-based financial technology company focused on co-brand card programs, has raised $150 million in Series D financing at a $1.2 billion valuation. The round was led by Khosla Ventures, with participation from Thrive Capital, Ribbit Capital, Kleiner Perkins, Hedosophia, Spice Capital, Timeless, and meaningful participation from existing backers.
The company says the new capital will fund continued development of its proprietary issuing and processing stack, ImprintCore, and support an expansion beyond credit cards into additional consumer financial products, including debit, secured cards, and flexible financing. Imprint also plans to invest further in automation and AI across its operations, and to scale loyalty infrastructure and its Imprint Rewards Network, which it describes as a channel that connects partner brands with users through brand-funded rewards.
Imprint framed the financing as coming after a period of rapid growth, citing 200% year-over-year growth in its cardholder base. The company also highlighted new partnerships with Rakuten, Booking.com, Crate & Barrel, and Fetch, and said it achieved a AAA investment rating from Fitch Ratings for its inaugural $300 million securitization.
Imprint positions itself as a technology-first alternative to legacy, bank-issued co-brand programs, arguing that older processing stacks make it difficult for brands to offer embedded experiences, personalization, and faster innovation cycles. The company claims brands that move their programs onto Imprint see measurable improvements in loyalty performance, including higher wallet share, increased lifetime value, and higher spend relative to prior programs.
KEY QUOTES:
“Brands today face pressure to earn customer loyalty through authentic and genuinely rewarding experiences. This milestone underscores how our team is delivering on our mission to build the best way to pay at the brands customers love. With this new capital, we are accelerating the evolution of co-brand from a bank product into a complete brand loyalty platform.”
“This investment strengthens our position as the technology-first alternative to legacy co-brand issuers. We are excited to continue partnering with beloved brands and to help them deliver experiences that are modern, rewarding, and deeply connected to their customers.”
Daragh Murphy, co-founder and CEO, Imprint
“Imprint’s technology advantage enables them to execute with a level of speed and customization that legacy issuers simply cannot match. They have quickly become the partner of choice for major enterprises, and that momentum is why we are thrilled to double down.”
Keith Rabois, Managing Director at Khosla Ventures
