Imprint: Co-Branded Credit Card Provider Raises $75 Million (Series C)

By Amit Chowdhry • Oct 15, 2024

Imprint, a leading provider of modern co-branded credit cards, announced it has raised $75 million in a Series C funding led by Keith Rabois at Khosla Ventures, with participation from existing investors including Thrive Capital, Kleiner Perkins, and Ribbit Capital. This latest financing round elevates Imprint’s valuation to $600 million, reflecting its continued momentum following several recent partnerships with leading brands.

The funding will position Imprint for continued growth and will bolster:

1.) Advancements in Imprint’s proprietary cloud-based credit card and risk platforms, which drive more customer spend and engagement for brands and a better experience for cardholders

2.) Continued deployment of machine learning and AI across its platforms

3.) The successful launches of co-brand programs with multiple new iconic brands in Imprint’s pipeline

KEY QUOTES:

“This financing is another vote of confidence for our business and our vision to redefine the co-brand industry. We are proud to partner with iconic brands, and this new capital will enable us to continue to drive real business impact for our current and future partners.”

-Daragh Murphy, co-founder and CEO at Imprint

“Imprint’s metrics easily place them in the top 0.01% of startups. We are thrilled to lead this round and support the next stage of growth for a transformational company like Imprint.”

-Keith Rabois, Managing Director at Khosla Ventures